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Investing.com - Bernstein SocGen Group raised its price target on Wayfair (NYSE:W) to $70.00 from $50.00 on Tuesday, while maintaining a Market Perform rating on the online furniture retailer’s stock. The stock, currently trading at $72.54, has seen remarkable growth with a 65.79% gain year-to-date, according to InvestingPro data.
The price target increase follows what Bernstein SocGen described as "one of the better quarters from Wayfair," with the company beating revenue expectations in both U.S. and international markets. The $9.31 billion market cap company, which generated $12.01 billion in revenue over the last twelve months, saw flat orders year-over-year while average order value drove 5% growth.
Margin performance provided an upside surprise, particularly in advertising, which Bernstein SocGen attributed to returning organic demand. The firm noted that improved advertising metrics fundamentally imply better overall demand conditions for the retailer.
Bernstein SocGen indicated that Wayfair’s quarter-to-date revenue is trending up mid-single digits, with advertising leverage expected to persist year-over-year in Q3. The durability of mid-single-digit revenue growth and second-half tariff impacts remain key considerations for the company.
Despite the positive quarter and raised price target, Bernstein SocGen maintained its neutral Market Perform rating on Wayfair stock, suggesting continued caution about the company’s long-term outlook. Analyst targets currently range from $32 to $105, with InvestingPro offering 12 additional exclusive insights and a comprehensive analysis of Wayfair’s financial health.
In other recent news, Wayfair’s second-quarter 2025 earnings have prompted several analysts to raise their price targets for the company. Truist Securities increased its price target to $80, highlighting Wayfair’s strongest growth and margins since 2021. RBC Capital also raised its target to $51, noting significantly better-than-expected performance and adjusting its third-quarter revenue estimate to a 4.0% growth. Evercore ISI set a new target of $85, citing structural improvements and a 6% revenue growth, excluding Germany. Raymond (NSE:RYMD) James raised its price target to $90, maintaining a Strong Buy rating, and noted Wayfair’s highest revenue growth since early 2021. Goldman Sachs also increased its target to $80, pointing out strong operating results that surpassed expectations. The company reported a 6.3% adjusted EBITDA margin and $230 million in free cash flow, marking its best performance since 2020. These developments reflect a positive response from analysts to Wayfair’s recent financial results.
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