Stock market today: S&P 500 extends monthly win streak despite Nvidia-led stumble
On Friday, BMO Capital analysts reiterated their Outperform rating on The Trade Desk (NASDAQ: NASDAQ:TTD) stock, maintaining a price target of $115.00, representing significant upside from the current price of $71.11. With a market capitalization of nearly $35 billion and a "GREAT" financial health score according to InvestingPro, the company continues to draw positive analyst attention. The analysts highlighted the capabilities of The Trade Desk’s Kokai platform, which offers advertisers enhanced tools for targeting and campaign management.
The Kokai platform allows advertisers to select "seeds," which are first-party data sources, to help identify the right audience and inventory for their campaigns. This approach aims to optimize ad performance by using detailed audience insights.
Advertisers using Kokai benefit from increased granularity in campaign reporting. The platform provides detailed insights into the customer journey, including when and where customers were reached, and tracks conversions. This level of transparency is noted as superior to competitors such as Amazon (NASDAQ:AMZN) DSP and Google (NASDAQ:GOOGL) DV360.
Kokai also aids advertisers in identifying underperforming campaigns. The dashboard highlights campaigns that may be underperforming, allowing advertisers to adjust their strategies by pinpointing key metrics and KPIs that need improvement.
Despite its advantages, the platform requires adaptation from users. Some advertisers found the transition challenging due to the significant changes introduced by Kokai, and they provided feedback for enhancements, including improved search functionality.
In other recent news, The Trade Desk has reported first-quarter earnings that exceeded Wall Street’s revenue expectations by 7%, with an EBITDA of $208 million, surpassing estimates by approximately $60 million. This strong financial performance has prompted several analyst firms to adjust their price targets for the company. Truist Securities raised its price target to $100 while maintaining a Buy rating, citing improved sales execution and product adoption. Cantor Fitzgerald also increased its price target to $71, reflecting revised revenue estimates for 2026. Meanwhile, Piper Sandler adjusted its target to $65, acknowledging The Trade Desk’s solid business model despite competitive pressures. Citi reaffirmed its Buy rating with an $82 target, emphasizing the company’s favorable position in the Connected TV space. However, Benchmark maintained a Hold rating, highlighting concerns over stock valuation and reliance on major agencies for a significant portion of billings. These developments underscore The Trade Desk’s ongoing growth trajectory and resilience in the digital advertising sector.
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