BMO cuts VF Corp stock price target to $15 from $25

Published 21/05/2025, 23:44
BMO cuts VF Corp stock price target to $15 from $25

On Wednesday, BMO Capital Markets adjusted its outlook on VF Corp (NYSE:VFC) shares, reducing the price target to $15 from the previous $25, while maintaining a Market Perform rating on the stock. According to InvestingPro data, analyst targets for VF Corp currently range from $9 to $40, with the stock showing significant volatility in recent months. The revision follows VF Corp’s recent earnings report, which indicated a slight miss in top-line revenue but an adjusted earnings per share (EPS) that exceeded expectations.

The company’s adjusted gross margin and earnings before interest and taxes (EBIT) surpassed the guidance provided. With a robust gross profit margin of 52.6% in the last twelve months, according to InvestingPro data, the company maintains strong pricing power. The North Face (TNF) and Timberland brands experienced growth, although The North Face’s Americas segment reported flat currency-neutral results. On the other hand, Vans and Dickies saw a decline in sales. Despite this, management remains confident in the Vans brand, highlighting its strong underlying margin performance.

VF Corp’s guidance for the first quarter’s constant currency (CC) revenue is projected to be higher than analyst expectations, although adjusted EBIT is anticipated to be lower. However, the company expects year-over-year growth in full-year adjusted EBIT and free cash flow (FCF).

The BMO Capital Markets analyst conveyed optimism about VF Corp’s future performance, stating that continued beats on adjusted EBIT and EPS are likely. Nonetheless, the analyst noted that the market’s focus will likely be on understanding the timeline for Vans’ turnaround and the resumption of growth in The North Face’s Americas segment.

In other recent news, VF Corporation reported its fourth-quarter financial results for 2025, revealing a 3% year-over-year decline in revenue to $2.1 billion, along with an adjusted earnings per share (EPS) loss of $0.13. Despite these challenges, the company improved its gross margin by 560 basis points to 53.4%. Looking ahead, VF Corp expects first-quarter revenue to decrease by 3-5% but anticipates an increase in operating income for the full fiscal year. Truist Securities adjusted its price target for VF Corp shares to $13 from $24, maintaining a Hold rating, while Needham reduced its target to $15 from $28 but kept a Buy rating. JPMorgan also revised its price target to $15 from $18, retaining a Neutral rating. The adjustments reflect ongoing concerns about the Vans brand, which saw a 20% revenue decline in the fourth quarter. Analysts emphasize the need for VF Corp to demonstrate sustained improvement before changing their stance on the stock.

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