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Investing.com - Cantor Fitzgerald has maintained its Overweight rating and $920.00 price target on Meta Platforms Inc. (NASDAQ:META), highlighting significant growth in the company’s Reels feature across its platforms. The social media giant, currently valued at $1.89 trillion with shares trading at $751.48, has demonstrated impressive financial performance with a robust gross profit margin of 82% and revenue growth of 19.4% over the last twelve months.
According to a recent filing by Meta in its defense against the Federal Trade Commission’s antitrust case, Reels as a percentage of total time spent has increased by 25 percentage points on Facebook and 35 percentage points on Instagram between 2023 and 2025 estimates. InvestingPro analysis shows Meta maintains a ’GREAT’ financial health score, with 14 additional key insights available to subscribers, including detailed valuation metrics and growth indicators.
Daily time spent per daily active user on Reels has grown approximately threefold on Facebook and fourfold on Instagram, contributing substantially to overall engagement increases across Meta’s platforms.
The filing also revealed that under-monetized or unmonetized surfaces such as profile views, groups, and photos experienced the sharpest decline in user time spent, which Cantor Fitzgerald notes likely helped Meta achieve healthy impression growth for its advertising business.
Based on recent company commentary, Cantor Fitzgerald estimates that Reels across both Facebook and Instagram will likely represent approximately 45% of Meta’s U.S. advertising revenues in fiscal year 2025.
In other recent news, Meta Platforms is undergoing a significant restructuring of its artificial intelligence division. The company plans to divide its Meta Superintelligence Labs into four distinct groups, focusing on AI research, superintelligence development, products, and infrastructure. This marks the fourth restructuring of Meta’s AI efforts in just six months. Despite these changes, Bank of America Securities has maintained its Buy rating on Meta, with a price target of $900.00. Additionally, Meta has introduced DINOv3, a new self-supervised vision AI model that excels in various visual tasks without needing labeled data. This model represents a major advancement, being seven times larger and trained on a dataset twelve times larger than its predecessor. These developments are part of Meta’s broader strategy to enhance its AI capabilities and remain competitive in the rapidly evolving tech landscape.
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