China smartphone sales surge on subsidies, Raymond James reports

Published 31/03/2025, 15:08
© Reuters.

On Monday, Raymond (NSE:RYMD) James provided insights into the Chinese smartphone market, revealing a notable increase in February shipments, driven largely by government subsidies. According to the latest data from the China Academy of Information and Communications Technology (CAICT), smartphone shipments in February 2025 reached 18.6 million units. This represents a 33% year-over-year increase but a 24% drop from the previous month. The performance exceeded typical seasonal trends, with a five-year average showing a 42% month-over-month decline. For investors seeking deeper market insights, InvestingPro offers comprehensive analysis of key players in this space, including detailed market share data and competitive positioning metrics.

The CAICT data also highlighted the success of 5G technology, with shipments totaling 18.0 million units, marking a 44% year-over-year increase. Local brand shipments saw a significant jump, with 17.0 million units shipped, a 44% rise from the previous year, despite a 26% month-over-month decrease. In contrast, foreign brands, led predominantly by Apple, experienced a more modest year-over-year growth of 9%, shipping 2.6 million units, though this was a 40% decrease from the previous month. Apple, with its substantial $395.76 billion in trailing twelve-month revenue and market capitalization of $3.27 trillion, remains a dominant force in the global smartphone market.

The subsidies, effective from January 20, 2025, offer a 15% discount on smartphones priced below 6,000 RMB, capped at 500 RMB. These incentives have primarily benefited domestic brands, but foreign brands like Apple have also seen a boost in sales, outperforming the typical February downturn. Apple is expected to further strengthen its position in the Chinese market with the upcoming launch of Apple Intelligence, in partnership with Alibaba (NYSE:BABA) and Baidu (NASDAQ:BIDU), by May 2025. This move could serve as a significant catalyst, especially as iPhone sales have shown better year-over-year performance in markets where Apple Intelligence is available. According to InvestingPro analysis, Apple currently appears overvalued, with a P/E ratio of 34.62x, though the company maintains a strong financial health score. Investors should note that Apple’s next earnings report is scheduled for April 24, 2025.

From a supplier perspective, Qualcomm (NASDAQ:QCOM), rated ’Market Perform’ by Raymond James, reported robust growth in premium Android smartphones in China for December 2024 and anticipates handset revenue to grow by 10% year-over-year for the March 2025 quarter. However, this implies a roughly 10% quarter-over-quarter decline. Similarly, Qorvo (NASDAQ:QRVO) and Skyworks Solutions (NASDAQ:SWKS), both with ’Market Perform’ ratings, have limited exposure to China’s Android market but could benefit from a potential stabilization in iPhone sales. For comprehensive analysis of these companies and their relationships with Apple, access detailed Pro Research Reports available on InvestingPro.

In other recent news, Apple Inc (NASDAQ:AAPL). has been fined 150 million euros ($162.42 million) by French antitrust authorities. The penalty was imposed due to Apple’s alleged abuse of its dominant position in mobile app advertising, facilitated by its App Tracking Transparency (ATT) tool between 2021 and 2023. Notably, the French competition watchdog did not mandate any changes to the ATT tool despite the fine. Additionally, Apple and Meta Platforms Inc (NASDAQ:META). are expected to face fines from the European Union under new Big Tech competition regulations. These upcoming EU fines are anticipated to be relatively small compared to past antitrust penalties, aiming to enforce digital regulations while maintaining international relations. The EU’s approach appears cautious, likely to avoid escalating tensions with former U.S. President Donald Trump, who previously warned of retaliatory tariffs. Meanwhile, Apple was part of a broader decline in premarket trading among the Magnificent Seven, a group of leading U.S. tech companies. The group has experienced a 13% year-to-date decline, with Nvidia (NASDAQ:NVDA) and Meta also seeing dips in their stock values.

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