Citizens JMP maintains Alphabet stock Market Perform rating

Published 11/04/2025, 10:46
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On Friday, Citizens JMP analyst Andrew Boone maintained a Market Perform rating for Alphabet Inc. (NASDAQ:GOOGL) stock, highlighting YouTube's continued growth in user engagement. The tech giant, currently valued at $1.88 trillion, has demonstrated robust revenue growth of ~14% over the last twelve months. Boone noted that YouTube's global time spent increased by 285 basis points, reaching a year-over-year growth of 10.7%, with U.S. time spent rising by 260 basis points to a 7% year-over-year growth.

The analyst's comments underscore the video platform's ability to sustain and even accelerate its engagement metrics, which is a key indicator of the platform's health and potential for revenue generation. According to InvestingPro data, Alphabet maintains excellent financial health with a "GREAT" overall score, supported by strong profitability metrics including a 33% return on equity. This performance is particularly notable as it demonstrates YouTube's resilience and appeal to users worldwide.

Boone's Market Perform rating contrasts with the broader Wall Street consensus, which leans more bullish with a "Buy" recommendation. InvestingPro analysis suggests the stock is currently trading below its Fair Value, with 10+ additional ProTips available to subscribers examining Alphabet's financial strength and market position.

Alphabet, the parent company of Google and YouTube, has been focusing on expanding its video platform's capabilities and monetization avenues, which includes advertising and subscription services. The growth in engagement reported by Boone suggests that these efforts are resonating with users.

Investors and market watchers often pay close attention to such ratings and commentary from analysts as they can influence market perceptions and, consequently, stock performance. Boone's analysis provides a snapshot of Alphabet's current position in the market, particularly in relation to its video streaming platform, YouTube.

In other recent news, Alphabet Inc. has been the focus of several analyst updates and developments. Piper Sandler has adjusted its outlook on Alphabet, reducing the stock price target to $185 from $208, while maintaining an Overweight rating. The firm anticipates Alphabet will report first-quarter revenues of $88.2 billion, representing a 9.5% year-over-year increase, with specific contributions from Search, YouTube, and Cloud services. Citi also revised its price target for Alphabet to $195 from $229, retaining a Buy rating, influenced by insights from the Google Cloud Next (LON:NXT) conference and advancements in AI and infrastructure. Meanwhile, JMP analysts maintained a Market Perform rating, citing potential disruptions to Google's U.S. search distribution due to an ongoing antitrust case. The case could impact Google's presence on Apple (NASDAQ:AAPL) devices and affect its advertising formats. These developments come amid broader economic challenges, including China's decision to increase tariffs on U.S. goods, which could impact the profitability of U.S. companies like Alphabet. The company's spending growth has slowed, and while YouTube shows strong metrics, concerns remain over the predictability of the online advertising market. Investors are closely monitoring these recent changes as they unfold.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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