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On Monday, Citizens JMP analyst Ronald Josey maintained a Market Outperform rating on Outbrain Inc (NASDAQ:OB) with a steadfast price target of $10.00. Currently trading at $4.33, the stock appears undervalued according to InvestingPro analysis, which reveals 15+ additional investment insights about the company. Josey highlighted the potential benefits arising from the merger between Outbrain and Teads, emphasizing the creation of a unified omnichannel platform that merges brand and performance tools. The merger is expected to leverage the increased scale of advertising demand and exclusive supply. With annual revenue of $889.88 million and a strong liquidity position evidenced by a current ratio of 1.19, Outbrain brings substantial financial resources to this merger.
Josey pointed out the opportunities for upselling, which include offering Outbrain’s DSP (formerly Zemanta) to Teads customers and introducing CTV products to Outbrain’s client base. The analyst believes that these cross-selling opportunities are significant and could substantially enhance the company’s revenue streams.
Further elaborating on the merger’s advantages, Josey noted that Outbrain and Teads plan to combine their data resources to improve advertising outcomes for their clients. The integration of data is seen as a key factor in boosting the performance of the core platform. InvestingPro data shows the company maintains more cash than debt on its balance sheet, providing financial flexibility for this strategic integration.
Outbrain and Teads have initiated cross-selling their products in the first quarter of 2025. As for the timeline of the full integration, Josey mentioned that the consolidation of platforms and the introduction of self-serve options are anticipated to be completed by 2026. This follows Outbrain’s comprehensive integration schedule, which spans 12 to 24 months. The progress on these initiatives is expected to be closely followed by investors, as it may influence Outbrain’s stock performance in the near future. For deeper insights into Outbrain’s financial health and growth potential, access the comprehensive Pro Research Report available on InvestingPro, which includes detailed analysis of the company’s prospects and valuation metrics.
In other recent news, Outbrain Inc. reported its fourth-quarter 2024 earnings, revealing that both earnings per share (EPS) and revenue fell short of forecasts. The company posted an EPS of $0.07, significantly below the anticipated $0.13, and reported revenue of $234.6 million, which also missed the forecasted $260.61 million. Despite the revenue shortfall, Outbrain noted a 21% year-over-year growth in Adjusted EBITDA, indicating improved operational efficiency. Jefferies analyst James Heaney resumed coverage on Outbrain, assigning a Hold rating with a price target of $5.50, citing potential benefits from the recent merger with Teads. However, he expressed caution due to the advertising market’s volatility and the soft performance from Teads in the fourth quarter. The merger is expected to create synergies, with Outbrain projecting significant contributions from recent acquisitions to its 2025 financial performance. Outbrain has set a first-quarter 2025 Ex-TAC Gross Profit guidance of $100-$105 million and an Adjusted EBITDA guidance of $8-$12 million. Looking ahead, the company anticipates a return to growth in the second half of 2025, driven by the integration of Teads and new product launches.
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