DA Davidson lifts ULTA Beauty stock target to $485, maintains Buy

Published 30/05/2025, 10:18
DA Davidson lifts ULTA Beauty stock target to $485, maintains Buy

On Friday, DA Davidson analyst Michael Baker increased the price target on ULTA Beauty (NASDAQ: ULTA) shares to $485 from the previous $415, while keeping a Buy rating on the stock. The adjustment comes after observing that ULTA Beauty, currently trading at $421.79 with a market capitalization of $19 billion, has successfully navigated through the majority of the Sephora store-within-a-store rollout, which was largely completed by the third quarter of 2024. According to InvestingPro data, eight analysts have recently revised their earnings estimates upward for the upcoming period, suggesting growing confidence in the company’s trajectory.

Baker noted that since the rollout, ULTA has seen an improvement in comparable store sales (comps), with three consecutive quarters of accelerating trends. The most recent quarter showed a significant jump to 2.9% growth in comps, surpassing expectations. This performance indicates positive momentum for the company, which is reflected in its impressive financial metrics. InvestingPro analysis shows ULTA maintains a healthy 42.8% gross profit margin and a robust return on equity of 50%, demonstrating strong operational efficiency.

Despite ongoing competitive pressures, particularly from Amazon (NASDAQ:AMZN) and Walmart (NYSE:WMT)’s marketplace, which are increasing their presence in the beauty sector, Baker believes that ULTA is on the path to recovery. The company is beginning to recapture market share as the initial surge from Sephora’s expansion fades. InvestingPro data indicates ULTA operates with moderate debt levels and maintains strong liquidity, with current assets exceeding short-term obligations by a ratio of 1.7, positioning it well to navigate competitive challenges.

Baker praised ULTA Beauty for its strong performance among big box retailers, highlighting its ability to achieve a "trifecta" of beating earnings expectations, beating revenue forecasts, and raising future guidance in the first quarter of 2025. This achievement further solidified the company’s position as a leading player in the industry.

The new price target of $485 is based on a 15 times multiple of DA Davidson’s 2026 earnings per share (EPS) estimate for ULTA Beauty. Baker’s outlook remains optimistic as ULTA continues to demonstrate resilience and growth in the competitive beauty retail market.

In other recent news, ULTA Beauty has reported strong financial performance, capturing attention from multiple analysts. The company exceeded first-quarter expectations with earnings per share (EPS) of $6.70, surpassing consensus estimates of $5.81. This was driven by a 2.9% increase in comparable store sales and improved operating margins. As a result, ULTA has adjusted its fiscal year 2025 EPS guidance to a range of $22.65 to $23.20, reflecting its robust performance.

Several analysts have revised their price targets for ULTA Beauty. Morgan Stanley (NYSE:MS) raised its target to $550, citing a positive risk/reward scenario and the success of ULTA’s strategic initiatives. JPMorgan increased its target to $525, highlighting ULTA’s market share gains and profitability under new CEO Kecia Steelman. Raymond (NSE:RYMD) James set a new target of $500, noting confidence in ULTA’s growth trajectory and market opportunities.

Other analysts, including Citi and BofA Securities, have also adjusted their price targets to $450 and $455, respectively, maintaining a neutral rating. These revisions reflect ULTA’s strong first-quarter results and potential for continued positive performance, despite economic uncertainties. Overall, ULTA’s ability to differentiate itself in a competitive market has left analysts optimistic about its future prospects.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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