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On Thursday, Deutsche Bank (ETR:DBKGn) increased its price target for Hugo Boss (ETR:BOSSn) stock to EUR44.00, up from the previous EUR43.00, while maintaining a Hold rating on the shares. The adjustment follows the company’s first-quarter results, which were released on Tuesday and exceeded expectations. According to Deutsche Bank, Hugo Boss demonstrated resilience in a challenging market with robust sales performance in the Europe, Middle East, and Africa (EMEA) region as well as the United States, despite a slight 1% decline in both markets.
The Asia Pacific region, however, did not perform as well, with an 8% sales decline, particularly due to a weak showing in China. Despite the uncertain trading environment, Deutsche Bank believes that the first-quarter results of Hugo Boss provide a solid foundation for the company to exceed the lower end of its guidance range for the fiscal year.
Deutsche Bank has updated its forecast for Hugo Boss’s earnings before interest and taxes (EBIT) for the fiscal year 2025 to EUR401 million, a figure that surpasses the company’s guided range of EUR380-440 million and the bank’s own previous forecast of EUR377 million. Nonetheless, the bank anticipates only 1% growth in constant currency sales and expects underlying EBIT to remain broadly flat when adjusted for the EUR47 million impairment recorded last year. Despite the improved financial forecast, the bank advises caution and does not suggest a highly optimistic outlook for Hugo Boss stock at this time.
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