Electronic Arts stock price target raised to $200 from $180 at Benchmark

Investing.com - Benchmark raised its price target on Electronic Arts (NASDAQ:EA) to $200.00 from $180.00 on Thursday, while maintaining a Buy rating on the video game publisher’s stock. The stock currently trades at $172.64, near its 52-week high of $180.90, having gained an impressive 34% over the past six months. According to InvestingPro data, the company maintains a GOOD overall financial health score.

The firm cited a "compelling multi-year setup" for EA built around several upcoming game releases, including Battlefield 6, a standalone Battlefield Battle Royale game, and content tied to the CY2026 World Cup.

Benchmark expects these releases to provide "a sequence of progressive catalysts" across fiscal years 2026-2028 that could reposition EA as a growth stock in investors’ eyes.

The research firm believes strong execution could lead to "meaningful acceleration in engagement, bookings, and investor perception," supporting a valuation multiple increase in line with the broader market.

Benchmark also noted potential additional catalysts including possible $80 software prices and the launch of next-generation gaming consoles as early as fiscal 2028, which could expand the addressable market for EA’s premium franchises.

In other recent news, Electronic Arts announced the early access launch of its skateboarding game, "skate.," set for September 16. The game will be available on multiple platforms, including PlayStation and Xbox, and will feature cross-platform play and progression capabilities. Additionally, Electronic Arts reported a record-breaking 92.4 million gameplay hours during the Battlefield 6 open beta, leading Oppenheimer to maintain its Outperform rating with a $185.00 price target. The firm revised its participant estimate for the beta from 5 million to over 20 million players. Meanwhile, Raymond James reiterated its Market Perform rating on Electronic Arts, noting potential gains from a weaker year for rival game Call of Duty.

In corporate governance news, Electronic Arts amended its Change in Control Severance Plan, adding a pro rata bonus for the year of employment termination. The company’s annual meeting saw the election of directors Kofi A. Bruce, Rachel A. Gonzalez, and others, with strong shareholder support. These developments provide insights into Electronic Arts’ strategic direction and market performance.

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