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Investing.com - Electronic Arts (NASDAQ:EA) stock gained momentum after Oppenheimer maintained its Outperform rating and $185.00 price target on the gaming giant. The stock is trading near its 52-week high of $180.90, having delivered an impressive 36% return over the past six months. According to InvestingPro data, the broader analyst consensus remains bullish with a Buy rating.
Oppenheimer significantly revised its estimate for Battlefield 6 open beta participants from 5 million to over 20 million players, based on comprehensive data analysis of similar games and Steam concurrent user metrics.
The research firm calculated the 20 million player estimate assuming a 70-to-30 split between PC and console users, noting that the first week of beta testing established a strong baseline for player engagement.
While the second week of testing did not surpass the initial participation levels, Oppenheimer observed that negative player feedback was primarily concentrated on a single game mode called Rush.
Oppenheimer concluded that criticism of the Rush mode was not significant enough to undermine the overall positive reception of Battlefield 6 among players thus far.
In other recent news, Electronic Arts has made several notable announcements and updates. The company reported amendments to its Change in Control Severance Plan, introducing a pro rata bonus for the year of employment termination while maintaining other severance benefits. At their annual meeting, shareholders elected directors including Kofi A. Bruce and Rachel A. Gonzalez, with each nominee receiving between 195 million and 209 million votes in favor. In terms of analyst activity, Raymond (NSE:RYMD) James reiterated its Market Perform rating on Electronic Arts, while DA Davidson raised its price target to $160, maintaining a Neutral rating due to a challenging outlook for the rest of the year.
Additionally, Oppenheimer maintained its Outperform rating and $185 price target following the successful Battlefield 6 beta, which saw significant player engagement. Electronic Arts also announced a partnership with the National Hockey League to integrate advanced player tracking data into EA SPORTS NHL 26, enhancing game realism. These developments reflect ongoing strategic moves and market engagement by Electronic Arts.
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