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Investing.com - JMP Securities has reiterated its Market Outperform rating and $6.00 price target on Gannett (NYSE:GCI), despite the company’s lowered guidance for 2025. Currently trading at $3.81, the stock sits well below analyst targets ranging from $3.50 to $8.00, with InvestingPro data showing the company is fairly valued at current levels.
The firm highlighted positive signs in Gannett’s underlying business fundamentals that could return digital revenue to growth in the second half of 2025. Digital advertising trends showed significant improvement in the second quarter of 2025, growing 4% year-over-year, a turnaround from the decline seen in the first quarter.
Gannett has formed new partnerships with Perplexity for AI integration and with AddressUSA, both expected to scale in the second half of 2025 and into 2026. The company is also taking actions across its Digital Marketing Solutions and subscription businesses to enhance core fundamentals.
JMP noted that Gannett announced a $100 million annualized cost reduction program that will create a more flexible and lower-cost structure, expected to contribute to EBITDA and free cash flow growth in 2025 and 2026.
At 5.2 times estimated 2026 EBITDA, JMP believes the risk/reward ratio for Gannett is favorable at current levels, with multiple initiatives ramping across its digital business that could lead to increased free cash flow generation and debt reduction.
In other recent news, Gannett Co Inc reported its earnings for the second quarter of 2025, revealing a mixed performance. The company experienced a decline in total revenues, yet digital advertising showed signs of growth. This development reflects Gannett’s strategic emphasis on digital transformation and cost reduction to address industry challenges. The company’s stock remained stable in the premarket, indicating cautious investor sentiment. These recent developments highlight Gannett’s ongoing efforts to adapt to market conditions.
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