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Investing.com - Citizens maintained its Market Outperform rating on Genius Sports Ltd. (NYSE:GENI) with a price target of $15.00, representing significant upside from the current price of $11.95. The stock has already delivered impressive returns, up 38% year-to-date, with analysts setting targets between $13 and $16.
The research firm reaffirmed its positive outlook on the sports data and technology company in a recent note to investors.
Citizens highlighted Genius Sports’ ability to monetize sports rights through multiple channels, including gaming operators and advertising platforms.
The firm specifically noted that Genius Sports is "on the cusp of inflecting cash flow," suggesting an upcoming positive shift in the company’s financial performance.
Genius Sports specializes in providing data management, video streaming, and integrity services to sports leagues and betting operators globally.
In other recent news, Genius Sports Limited has announced the acquisition of Sports Innovation Lab, a company specializing in sports fan data analytics. This strategic move aims to bolster Genius Sports’ media business by integrating Sports Innovation Lab’s fan intelligence platform with its own official league data. Additionally, the company has appointed Bryan Castellani as the new Chief Financial Officer, who will oversee various financial aspects and report directly to the CEO, Mark Locke. In terms of analyst activity, Benchmark has reiterated a Buy rating with a $16 price target following the acquisition, while Roth/MKM has initiated coverage with a similar Buy rating and price target, highlighting the company’s potential for significant revenue and adjusted EBITDA growth through 2028. Furthermore, Genius Sports plans to change its independent auditor from WithumSmith+Brown to KPMG in 2026, following the completion of the 2025 fiscal year audit. These developments reflect a period of strategic expansion and leadership changes for Genius Sports.
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