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Investing.com - HSBC upgraded Heineken NV (AS:HEIA) (OTC:HEINY) from Hold to Buy on Wednesday, while slightly lowering its price target to EUR84.00 from EUR86.00, implying 18% upside potential.
The upgrade comes as HSBC sees Heineken (AS:HEIN) potentially emerging as a more consumer- and client-centric, digitally enabled brand developer that could drive faster revenue growth and return on invested capital.
HSBC noted that Heineken’s digital platforms should help the company drive market development more effectively, gain efficiency for trade discounts, and enable more granular business management at the point of sale.
The research firm indicated that Heineken’s management might gain sufficient confidence to fine-tune its 2025 guidance by the company’s October investor event.
HSBC emphasized that while every company pursues digital capabilities differently, Heineken’s approach could position it for improved performance, prompting the firm to adjust its earnings estimates alongside the rating upgrade.
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