Jefferies raises Marriott Vacations target to $74 from $60, keeps Hold rating

Published 16/05/2025, 10:04
Jefferies raises Marriott Vacations target to $74 from $60, keeps Hold rating

On Friday, Jefferies maintained a Hold rating on Marriott Vacations Worldwide (NYSE:VAC) but increased the price target to $74.00 from the previous $60.00. The adjustment comes as the firm acknowledges the benefits from the company’s modernization efforts, which are seen as a counterbalance to weaker Vacation Ownership (VO) business trends. According to InvestingPro data, VAC has shown significant momentum with a 10.43% return over the past week, though the stock remains down about 20% year-to-date.

The analysis by Jefferies recognizes that while Marriott Vacations has reiterated its guidance, reflecting better profitability, there are still persistent challenges in the VO segment as observed through April. The company’s performance in terms of Volume Per Guest (VPG) trends and contract sales has not aligned with the more positive updates from its industry peers. Despite these challenges, InvestingPro data shows the company maintains strong financial health with a current ratio of 3.61 and has consistently paid dividends for 12 consecutive years, currently offering a 4.43% yield.

Despite the positive impact of the company’s recent initiatives, Jefferies has opted to maintain a cautious stance. The firm is looking for signs of improvement in consumer trends before altering its outlook on the stock. The price target increase to $74.00 is indicative of the firm’s recognition of the company’s efforts to improve its profitability. For deeper insights into VAC’s valuation and growth potential, InvestingPro subscribers can access comprehensive analysis including 8 additional ProTips and detailed financial metrics in the Pro Research Report.

The reiterated Hold rating suggests that while there are positive developments, Jefferies advises investors to remain watchful of the company’s performance, especially in light of the ongoing softness in the VO business. The firm’s commentary underscores the need for improvement in consumer trends as a potential catalyst for a more optimistic assessment of Marriott Vacations Worldwide’s prospects. With analyst targets ranging from $55 to $140 and a consensus recommendation of 2.2, investors should note that six analysts have recently revised their earnings expectations downward for the upcoming period.

In other recent news, Marriott Vacations Worldwide has reported its first-quarter earnings for 2025, exceeding analysts’ expectations with an earnings per share (EPS) of $1.66, compared to the projected $1.59. Despite this positive EPS result, the company’s revenue slightly missed forecasts, coming in at $1.2 billion against an expected $1.22 billion. The company also announced a quarterly cash dividend of $0.79 per share, which will be paid to stockholders of record by May 23, 2025. Meanwhile, Goldman Sachs has adjusted its price target for Marriott Vacations, raising it from $48.00 to $55.00, while maintaining a Sell rating on the stock. This adjustment follows the company’s quarterly performance, which showed a decline in contract sales by approximately 4% during March and April. Additionally, Marriott Vacations held its annual stockholder meeting, where all eight director nominees were elected, and Ernst & Young LLP was ratified as the company’s independent auditor. These developments highlight Marriott Vacations’ ongoing financial activities and strategic decisions in the current fiscal year.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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