Jefferies raises Wayfair stock price target to $91 on improved consumer value perception

Published 20/08/2025, 18:46
Jefferies raises Wayfair stock price target to $91 on improved consumer value perception

Investing.com - Jefferies raised its price target on Wayfair (NYSE:W) to $91.00 from $74.00 on Wednesday, while maintaining a Buy rating on the online home furnishings retailer. The stock, currently trading at $81.47, has surged 78% year-to-date, with analyst targets ranging from $51 to $105.

The price target increase follows Jefferies’ analysis of Morning Consult survey data, which indicates that sharper prices have been improving consumers’ value perception of Wayfair’s home furnishings marketplace.

According to the research firm, consumer propensity to purchase from Wayfair has reached new peaks based on the survey data reviewed.

Jefferies reiterated its above-consensus revenue and EBITDA estimates for Wayfair for both 2025 and 2026, citing these positive consumer sentiment indicators.

The firm’s previous price target for Wayfair stock was $74.00, representing a 23% increase with the new $91.00 target.

In other recent news, Wayfair’s second-quarter results have prompted several analysts to raise their price targets for the company. Wayfair reported significant revenue growth, with a 6% increase year-over-year, excluding the impact of its exit from Germany. The company also achieved a 6.3% adjusted EBITDA margin and generated $230 million in free cash flow, marking its strongest performance since 2020. These positive results have led Raymond (NSE:RYMD) James to raise its price target to $90, maintaining a Strong Buy rating. Evercore ISI also increased its target to $85, citing structural improvements and maintaining an Outperform rating. Truist Securities raised its target to $80, noting Wayfair’s strongest growth and margins since 2021. RBC Capital adjusted its price target to $51, revising its revenue growth estimate for the third quarter. Lastly, Bernstein SocGen increased its target to $70, highlighting Wayfair’s better-than-expected revenue performance in both U.S. and international markets.

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