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On Friday, Kepler Cheuvreux analysts upgraded Sonova Holding AG (OTC:SONVY) (SOON:SW) stock rating to Hold from Reduce. The analysts also raised the price target for the company to CHF255 from CHF220.
The upgrade reflects an optimistic outlook for Sonova’s performance in the 2025/26 financial year. Analysts anticipate a solid year driven by the company’s re-entry into Costco (NASDAQ:COST), the creation of a new category in the VA channel, and supportive pricing for Sphere. Additionally, cost measures are expected to contribute approximately 5% to EBITA growth.
Despite uncertainties in the hearing aid market growth, recent trends in the United States have positively impacted global average selling prices, encouraging the analysts. The appointment of Eric Bernard, former CEO of WSA, as the new CEO of Sonova is not expected to disrupt the company’s operations due to his industry experience.
The analysts value Sonova in line with its historical one-year forward price-to-earnings ratio, leading to the increased price target.
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