Lululemon stock rating downgraded by William Blair on sales concerns

Published 05/09/2025, 10:28
© Reuters.

Investing.com - William Blair downgraded Lululemon Athletica Inc. (NASDAQ:LULU) from Outperform to Market Perform, citing uncertainty about U.S. sales recovery timing and tariff impacts. The stock has fallen over 46% year-to-date, though InvestingPro analysis suggests the company remains undervalued at current levels.

The downgrade reflects concerns about the discontinuation of the de minimis provision, which will have a greater-than-expected tariff impact on the athletic apparel retailer. William Blair also noted emerging signs of macroeconomic challenges in China affecting Lululemon’s fastest-growing market. Despite these challenges, the company maintains impressive gross profit margins of 59.1% and operates with a moderate debt level. Get access to 8 more key insights with InvestingPro.

William Blair now projects Lululemon will effectively lose a year of earnings, with its 2026 EPS estimate of $14.18 falling below its previous 2025 EPS estimate of $14.41. The firm observed the stock trades at an aftermarket enterprise value of just under 7 times its new 2026 estimate.

The research firm indicated U.S. sales trends have shown no improvement to date, with performance worsening throughout the July quarter and apparently continuing into August. Achieving projected numbers depends on improving domestic sales and maintaining 20%-plus growth in China.

William Blair characterized Lululemon as a "2026 show-me story" that hinges on new product launches in spring, with few catalysts expected in the interim period.

In other recent news, Lululemon Athletica Inc. reported its financial results for the second quarter of fiscal year 2025. The company achieved an earnings per share (EPS) of $3.10, surpassing analyst forecasts of $2.87. However, Lululemon’s revenue of $2.53 billion slightly missed expectations, which were set at $2.54 billion. Despite the earnings beat, the company is facing challenges in the domestic market, which have led to a reduction in its fiscal year 2025 guidance. In light of these pressures, Stifel has downgraded Lululemon’s stock from Buy to Hold. The firm also significantly reduced its price target for the company from $324.00 to $205.00. These developments highlight the ongoing challenges Lululemon is navigating in the current economic landscape.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.