Macquarie lowers Alibaba stock price target to $139 on delivery price war

Published 10/07/2025, 20:30
Macquarie lowers Alibaba stock price target to $139 on delivery price war

Investing.com - Macquarie has reduced its price target on Alibaba (NYSE:BABA) to $139.00 from $171.50 while maintaining an Outperform rating on the stock. Currently trading at $106.47, InvestingPro analysis suggests the stock is undervalued, with a Financial Health Score of "GOOD."

The firm expects the June-quarter results to show continued pressure on core e-commerce margins due to an ongoing price war in the instant delivery market.

Macquarie notes that accelerating cloud services and healthy June 18 promotional activity likely supported top-line growth, though this was partially offset by the deconsolidation of Sunart and Intime businesses.

The research firm identified potential "silver linings" from cost optimization in AIDC (Alibaba International Digital Commerce) and other segments, which could provide some reassurance regarding overall group profitability.

Despite the lower price target, Macquarie maintained its Outperform rating on Alibaba shares, suggesting continued confidence in the company’s long-term prospects despite near-term margin pressures.

In other recent news, Alibaba Group Holding Limited’s earnings and revenue results have been the focus of several analyst reports. Susquehanna maintained a Positive rating on Alibaba with a $175 price target, noting that while the company’s fourth-quarter revenues fell short of expectations, its profitability exceeded forecasts. Morgan Stanley (NYSE:MS) also reaffirmed an Overweight rating, setting a price target of $180, and highlighted the anticipated growth in Alibaba’s cloud revenue driven by increased demand. Benchmark adjusted its price target for Alibaba to $176 from $190, citing weaker-than-expected revenue in the AIDC division but acknowledged strong growth in core commerce and cloud segments.

Morgan Stanley lowered its price target to $150 from $180, maintaining an Overweight rating while expressing concerns over Alibaba’s investment costs in instant commerce. Despite these investment concerns, the firm praised Alibaba as a leading AI enabler. Analysts from both Morgan Stanley and Benchmark noted the potential for Alibaba’s cloud revenue to accelerate, with expectations of robust demand for AI services. Additionally, Susquehanna emphasized Alibaba’s strategic focus on AI to enhance its services and market reach, considering the company’s market valuation as undemanding. These recent developments highlight the varying perspectives on Alibaba’s financial health and growth potential from major investment firms.

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