Piper Sandler raises eBay stock price target to $102 on accelerating GMV growth

Published 30/10/2025, 14:50
Piper Sandler raises eBay stock price target to $102 on accelerating GMV growth

Investing.com - Piper Sandler raised its price target on eBay (NASDAQ:EBAY) to $102.00 from $95.00 on Thursday, while maintaining an Overweight rating on the e-commerce company’s stock. The new target aligns with eBay’s strong market performance, as the stock has delivered a 61.47% return over the past year and an impressive 62.56% gain year-to-date.

The upgrade follows eBay’s third-quarter results, which showed gross merchandise volume (GMV) growth accelerating to 8% year-over-year on a currency-neutral basis, with U.S. growth reaching 13%. This represents an acceleration of over 4% compared to previous performance.

Piper Sandler noted that eBay’s investments in focus categories appear to be yielding positive results, contributing to the improved fundamentals that allow management to reinvest more profit dollars into top-line growth. The company maintains impressive gross profit margins of 71.88%, providing substantial resources for these strategic investments.

For the fourth quarter, eBay management provided an improved growth outlook, projecting GMV growth of approximately 5% on an FX-neutral basis, or 6% on a spot basis, suggesting a more consistent growth profile.

The research firm raised its fiscal year 2026 revenue estimates by 3% and EBITDA estimates by 1%, noting that eBay appears to have "entered a new development period, which may warrant a higher multiple." According to InvestingPro analysis, eBay is currently trading near its Fair Value, with additional ProTips available for subscribers seeking deeper insights into the company’s financial health and growth prospects.

In other recent news, eBay reported strong third-quarter earnings for 2025, surpassing analysts’ expectations with a non-GAAP earnings per share (EPS) of $1.36, compared to the forecasted $1.33. The company’s revenue also exceeded projections, reaching $2.82 billion against the anticipated $2.73 billion, driven by an 8% year-over-year growth in Gross Merchandise Volume (GMV) to $20 billion. Notably, eBay’s focus categories, including collectibles, showed a 15% growth compared to the same period last year.

Stifel maintained a Hold rating on eBay but lowered its price target slightly to $88, highlighting growth concerns despite the strong earnings report. Conversely, Wells Fargo raised its price target to $96, citing eBay’s strategic initiatives like eBay Live and consumer-to-consumer selling as potential growth drivers. Citizens reiterated a Market Outperform rating with a $115 target, noting the company’s advertising business growth and focus category acceleration. Meanwhile, Goldman Sachs adjusted its price target to $78, maintaining a Sell rating but acknowledging that eBay’s earnings exceeded both their estimates and broader market expectations.

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