Stifel maintains Starbucks stock Buy rating, $114 target

Published 29/01/2025, 10:12
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On Wednesday, Stifel analysts held firm on their Buy rating for Starbucks stock, with a consistent price target of $114.00. Currently trading at $100.41, the stock has shown strong momentum with a 35% gain over the past six months. The positive outlook is driven by the company’s ongoing efforts to rejuvenate its brand and enhance customer experience. Stifel’s analysis indicates that these strategic moves could lead to a rebound in same-store sales, potentially as soon as the second fiscal quarter of 2025. According to InvestingPro data, analyst targets for the stock range from $76 to $120, reflecting diverse market opinions on the company’s potential.

Starbucks has recently initiated a new marketing campaign aimed at reintroducing the brand to a wider audience, including those who are not part of its loyalty program. With a market capitalization of $114 billion and a P/E ratio of 30.12, Starbucks remains a dominant player in its sector. This shift in marketing strategy is part of a larger effort to increase transaction volumes and improve in-store operations. InvestingPro subscribers can access 12 additional key insights about Starbucks’s market position and financial health.

In an effort to streamline service and reduce employee stress, Starbucks is testing a new order sequencing algorithm at three pilot locations. The new system is designed to increase throughput and eliminate service bottlenecks, thus improving the overall customer experience. Stifel analysts consider these changes, along with optimized staffing levels, to be crucial for driving up transaction numbers in the U.S. market.

The company’s initiative, dubbed "Back to Starbucks," reflects a strategic move to focus on core offerings and enhance the customer experience. The company has maintained dividend payments for 16 consecutive years, demonstrating consistent shareholder returns with a current yield of 2.43%. By adjusting marketing expenditures and modifying the in-store prioritization system, Starbucks aims to improve transaction counts and reinvigorate growth. For detailed analysis and comprehensive metrics, investors can access the full Starbucks research report on InvestingPro.

Stifel’s endorsement of Starbucks’ strategy suggests confidence in the coffee giant’s ability to navigate current market challenges and emerge with stronger sales performance. The firm’s reiteration of the Buy rating and price target underscores their belief in the potential success of Starbucks’ operational enhancements and marketing initiatives.

In other recent news, Starbucks Corporation (NASDAQ:SBUX) has experienced a series of developments. The first fiscal quarter same-store sales (SSS) results showed a 4% decline, with the company’s margin and earnings per share (EPS) aligning with consensus. Jefferies analyst Andy Barish maintained an Underperform rating on Starbucks stock, with a steady price target of $76.00. RBC Capital Markets maintained an Outperform rating with a price target of $115, despite Starbucks’ CFO providing a margin outlook for 2025 that fell short of expectations. UBS analyst Dennis Geiger increased the price target for Starbucks stock to $105, maintaining a Neutral rating.

Stifel analysts showed optimism for Starbucks stock, increasing the price target to $114. However, Starbucks shares fell 1% following President Trump’s threat of tariffs on Colombian exports, which could potentially impact the coffee giant’s supply chain. This situation deescalated when the White House announced that Colombia agreed to accept deported migrants on U.S. military aircraft, averting the proposed tariffs. Lastly, Alshaya Group, a Kuwait-based conglomerate, paused discussions regarding the sale of a stake in its Starbucks Corp . franchise. These are all recent developments that provide investors with insights into Starbucks’ operational and financial landscape.

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