TD Cowen cuts ULTA stock price target to $400, maintains hold

Published 14/03/2025, 17:12
TD Cowen cuts ULTA stock price target to $400, maintains hold

On Friday, TD Cowen analysts adjusted their outlook on ULTA Beauty (NASDAQ: ULTA) shares, lowering the price target to $400 from the previous $450, while maintaining a Hold rating on the stock. The revision follows ULTA’s recent earnings report, which revealed a 19% earnings per share (EPS) beat driven by comparable store sales (comps) that slightly exceeded Wall Street’s expectations. According to InvestingPro data, ULTA’s stock has declined over 11% in the past week, with current analysis suggesting the stock is in oversold territory. For deeper insights, InvestingPro offers 11 additional exclusive tips for ULTA.

Despite the positive earnings surprise, with comps at 1.5% versus the anticipated 0.8%, ULTA’s forecast for fiscal year 2026 presented a less rosy picture. The company’s EPS guidance for FY26 fell short by 3%, projecting comps in the range of 0-1%. While ULTA maintains strong fundamentals with a healthy gross margin of 38.84% and operates with moderate debt levels, analysts at TD Cowen highlighted that one of the most pressing challenges for ULTA is the intensified competition from Sephora and Amazon (NASDAQ:AMZN), which necessitates a stronger focus on exclusive products, new offerings, and improved in-store and inventory management.

The firm’s analysts believe that ULTA is currently lagging behind its competitors in several key areas, including marketplaces, affiliate programs, and digital advertising initiatives. As ULTA undergoes a transition year, the company is expected to encounter several headwinds. These include new Sephora store openings, a normalization in the beauty product category, recent changes in management, and an unpredictable macroeconomic environment.

Looking ahead, TD Cowen suggests that for ULTA to thrive in the long term, it must establish itself as a premier destination for new and emerging beauty brands. The analysts emphasize the importance of a retail strategy that combines a variety of brands and categories, defines and curates wellness concepts, capitalizes on service offerings, and strategically utilizes labor to deliver high-touch customer solutions.

In other recent news, ULTA Beauty reported stronger-than-expected sales and earnings per share (EPS) for the fourth quarter, driven by improved comparable store sales, gross margin, and selling, general, and administrative expenses. Despite these positive results, the company’s guidance for fiscal year 2025 forecasts revenue growth but a decrease in EPS, which did not meet consensus expectations. Following this, multiple analyst firms adjusted their price targets for ULTA Beauty. BMO Capital Markets lowered its target to $404 while maintaining a Market Perform rating, citing the need for clearer visibility on competitive factors. Piper Sandler reduced its price target to $364, keeping a Neutral rating, and noted ongoing near-term challenges despite a better-than-feared outlook.

Similarly, Stifel cut its price target to $400, maintaining a Hold rating, and highlighted ULTA’s investments in brand building and digital capabilities as reasons for the anticipated EPS decline. Canaccord Genuity lowered its target to $526 but reaffirmed a Buy rating, expressing optimism about ULTA’s market share recovery efforts. Barclays (LON:BARC) reduced its target to $327, maintaining an Equal Weight rating, and pointed to intensified competition and internal challenges as factors affecting ULTA’s market share. These adjustments reflect a cautious stance among analysts, who recognize ULTA’s strategic initiatives but remain vigilant about the competitive landscape and market conditions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.