Tigress Financial initiates MNTN stock with buy rating on CTV ad potential

Published 16/06/2025, 15:34
Tigress Financial initiates MNTN stock with buy rating on CTV ad potential

Tigress Financial Partners initiated coverage on MNTN Inc (OTC:MNTN) Monday with a buy rating and a $28.00 price target, representing a 34% upside from the current price of $20.84. The stock, currently trading near the lower end of its 52-week range ($18.25-$32.49), is rated as overvalued according to InvestingPro’s Fair Value analysis.

The research firm highlighted MNTN’s approach to democratizing access to premium TV inventory, its performance-driven attribution methods, and AI-powered audience targeting capabilities as key strengths. The company’s Q1 2025 results showed promising fundamentals with revenue of $246.27 million and an impressive gross profit margin of 72.03%. InvestingPro data reveals a solid Financial Health Score of 2.25 (FAIR), suggesting stable operational performance.

MNTN’s AI-driven performance TV platform positions it to capitalize on shifting consumer viewing habits from traditional television to streaming services, according to Tigress Financial. This market transition expands the addressable market for CTV advertising, potentially driving accelerating business performance and increasing returns on capital. The company generated EBITDA of $7.77 million in the last twelve months, with analysts maintaining a bullish consensus rating of 1.5 (between Strong Buy and Buy).

The research firm identified MNTN’s competitive advantages in the CTV advertising space, including advanced AI-driven targeting capabilities, real-time performance measurement, and a user-friendly self-serve platform. These features enable advertisers to efficiently reach specific audiences and optimize campaigns for measurable business outcomes.

Tigress Financial specifically pointed to MNTN Matched’s AI-driven capabilities as a key growth driver, noting its ability to predict consumer purchasing behavior by combining behavioral analytics, keyword-driven profiling, and advanced AI models.

In other recent news, MNTN Inc has garnered attention from several major investment firms with their recent coverage initiations. Raymond (NSE:RYMD) James initiated coverage with an outperform rating and a $27 price target, citing MNTN’s strong position in connected television (CTV) advertising and its focus on small and medium-sized businesses (SMBs). Susquehanna also initiated coverage with a positive rating and a $38 price target, highlighting MNTN’s leadership in performance marketing for CTV and its potential to capture a significant share of a multibillion-dollar market. Citi, however, provided a neutral rating with a $22 price target, noting the company’s pioneering role in performance-based CTV advertising but also pointing out macro challenges and a balanced risk/reward profile. Morgan Stanley (NYSE:MS) gave an equalweight rating with a $20 price target, acknowledging MNTN’s platform that attracts new advertisers to CTV and projects a 19% revenue CAGR from 2024 to 2028. Citizens JMP rated MNTN as market outperform with a $23 price target, emphasizing the company’s efficient strategy in attracting and retaining SMBs and its potential to establish another performance channel alongside search and social media advertising. These developments highlight the varied perspectives on MNTN’s growth potential in the rapidly evolving CTV advertising market.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.