Truist maintains Vail Resorts buy rating, $247 target

Published 28/05/2025, 15:06
Truist maintains Vail Resorts buy rating, $247 target

On Wednesday, Truist Securities reiterated its Buy rating on Vail Resorts (NYSE:MTN) shares with a steady price target of $247.00, representing the highest among analyst targets ranging from $152 to $247. The firm’s commentary focused on the recent leadership changes at Vail Resorts, noting that the departure of the CEO was anticipated by the market due to growing investor dissatisfaction. This discontent was attributed to the company’s stock underperformance, with year-to-date returns down 18.07% and one-year returns at -16.39%, consistent failure to meet or exceed guidance, and a deteriorating public relations narrative. According to InvestingPro analysis, the stock is currently trading near its Fair Value.

The unexpected element, according to Truist Securities, is the return of the former CEO and current Chairman of the Board, Mr. Katz, as the permanent CEO rather than in a transitional capacity. The firm believes that investors will react positively to this news when the stock begins trading the next day. Mr. Katz’s previous tenure as CEO was marked by strong stock performance and innovation within what is considered a mature industry. InvestingPro data shows the company has maintained dividend payments for 15 consecutive years, currently offering an attractive 5.86% yield - a significant return for shareholders in this challenging market environment.

Truist Securities drew parallels between Vail Resorts’ leadership shift and other notable companies that experienced rejuvenation under the leadership of returning CEOs, such as Starbucks (NASDAQ:SBUX) with Howard Schultz and Apple (NASDAQ:AAPL) with Steve Jobs. The firm anticipates that investors are hopeful Mr. Katz will lead Vail Resorts to a similar resurgence.

The report also suggests that while the return of Mr. Katz is seen as a positive development, he faces significant challenges in restoring the company’s former stature. The analyst’s statement reflects a belief that the board’s decision to bring back a well-regarded industry figure could be a pivotal move for Vail Resorts as it seeks to regain investor confidence and improve its market position.

In other recent news, Vail Resorts announced that Rob Katz will reassume the role of CEO, succeeding Kirsten Lynch, who will transition to an advisory role. This leadership change coincides with the company’s confirmation of its fiscal 2025 guidance, expecting Resort Reported EBITDA to be in the lower half of the previously issued range. Analysts have responded to these developments with varied outlooks. Stifel maintained a Buy rating with a $183 target, emphasizing the potential stability Katz’s leadership brings. BofA Securities revised its price target to $175, maintaining a Neutral rating, driven by optimism about Katz’s return. Meanwhile, JPMorgan upgraded the stock to Neutral with a $167 target, aligning with the company’s financial projections for fiscal year 2025. Early season pass sales have remained steady, indicating continued customer interest in Vail Resorts’ offerings. The company plans to provide more details on its fiscal outlook during the upcoming third-quarter earnings call.

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