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Investing.com - Truist Securities has raised its price target on Etsy (NASDAQ:ETSY) to $75.00 from $70.00 while maintaining a Buy rating on the stock. The e-commerce platform, currently trading at $63.49 with a market capitalization of $6.34 billion, shows promising potential according to InvestingPro analysis, which indicates the stock is currently undervalued.
The price target increase comes after Truist Card Data showed that Marketplace revenue quarter-to-date through August 16 is tracking ahead of consensus estimates, according to the firm.
Truist Securities noted that year-over-year comparisons are easing in August/September and in the fourth quarter of 2025, which provides a positive setup for year-end performance.
The firm attributes the momentum to sustained traction with growth initiatives, including improvements in product quality (discoverability and quality score) and marketing efficiency, specifically winning more ad auctions.
While acknowledging that macroeconomic and tariff situations remain fluid, Truist Securities believes that Etsy’s exposure to both factors remains manageable.
In other recent news, Etsy’s second-quarter results have drawn significant attention from analysts, with several firms adjusting their price targets. Cantor Fitzgerald raised its price target on Etsy to $64, citing better-than-expected Gross Merchandise Sales (GMS) and EBITDA figures, which were 2% and 4% above expectations, respectively. Needham also increased its price target to $72, maintaining a Buy rating due to the company’s improved growth outlook. Guggenheim followed suit by raising its target to $70, highlighting a sequential improvement in GMS trends.
However, Stifel lowered its price target slightly to $64, while maintaining a Hold rating, noting solid second-quarter performance but expressing caution over mixed third-quarter guidance. In another development, JPMorgan maintained a Neutral rating on Etsy with a price target of $60, as the company faces potential impacts from changes in tariff regulations. These changes involve the suspension of the de minimis trade exemption for goods imported into the United States valued at $800 or less. These recent developments reflect a mix of optimism and caution among analysts regarding Etsy’s future performance.
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