UBS cuts Kohl’s stock price target to $5 from $10, maintains sell rating

Published 12/03/2025, 15:50
UBS cuts Kohl’s stock price target to $5 from $10, maintains sell rating

UBS’s forecast for Kohl’s earnings per share (EPS) for the fiscal year 2025 is approximately 80% lower than the consensus. This projection is based on the anticipation that Kohl’s will experience weaker-than-expected earnings, which could put downward pressure on the company’s stock price in the near term (NTM), potentially aligning it with UBS’s revised $5 price target.The adjustment comes amid a broader market scrutiny of retail stocks, with investors closely monitoring performance indicators and management strategies in an evolving retail landscape. Kohl’s, which trades on the New York Stock Exchange under the ticker (NYSE:KSS), will likely face investor scrutiny following this revised outlook from UBS. The stock has already declined 60% over the past year, and InvestingPro’s Fair Value analysis suggests the stock is currently undervalued, though significant risks remain. Access the complete Pro Research Report for comprehensive analysis of Kohl’s financial health and future prospects. The stock has already declined 60% over the past year, and InvestingPro’s Fair Value analysis suggests the stock is currently undervalued, though significant risks remain. Access the complete Pro Research Report for comprehensive analysis of Kohl’s financial health and future prospects.

UBS’s forecast for Kohl’s earnings per share (EPS) for the fiscal year 2025 is approximately 80% lower than the consensus. This projection is based on the anticipation that Kohl’s will experience weaker-than-expected earnings, which could put downward pressure on the company’s stock price in the near term (NTM), potentially aligning it with UBS’s revised $5 price target.The adjustment comes amid a broader market scrutiny of retail stocks, with investors closely monitoring performance indicators and management strategies in an evolving retail landscape. Kohl’s, which trades on the New York Stock Exchange under the ticker (NYSE:KSS), will likely face investor scrutiny following this revised outlook from UBS. The stock has already declined 60% over the past year, and InvestingPro’s Fair Value analysis suggests the stock is currently undervalued, though significant risks remain. Access the complete Pro Research Report for comprehensive analysis of Kohl’s financial health and future prospects.

UBS’s forecast for Kohl’s earnings per share (EPS) for the fiscal year 2025 is approximately 80% lower than the consensus. This projection is based on the anticipation that Kohl’s will experience weaker-than-expected earnings, which could put downward pressure on the company’s stock price in the near term (NTM), potentially aligning it with UBS’s revised $5 price target.

The adjustment comes amid a broader market scrutiny of retail stocks, with investors closely monitoring performance indicators and management strategies in an evolving retail landscape. Kohl’s, which trades on the New York Stock Exchange under the ticker (NYSE:KSS), will likely face investor scrutiny following this revised outlook from UBS.

In other recent news, Kohl’s Corporation reported its fourth-quarter 2024 earnings, exceeding analyst expectations with an adjusted earnings per share (EPS) of $0.95, compared to the forecasted $0.77. The company met revenue expectations with a total of $5.18 billion, although full-year sales saw a decline of 7.2%. Despite these results, Telsey Advisory Group lowered its price target for Kohl’s from $13 to $10, maintaining a Market Perform rating, citing concerns about the company’s turnaround plans and the challenging economic environment. Kohl’s new CEO, Ashley Buchanan, has outlined strategic priorities for the upcoming fiscal year, focusing on enhancing product offerings and improving customer experience. However, the company’s forecast for FY25 fell short of market expectations, projecting a net sales decline of 5-7% and comparable sales to decrease by 4-6%. Analysts at Telsey have highlighted the necessity for Kohl’s to regain customer loyalty and improve its product assortment. The company plans to reduce selling, general, and administrative expenses by 3.5% to 5% in 2025, as part of its efforts to stabilize operations. Kohl’s ended the fiscal year with $134 million in cash, reflecting a stable financial position despite declining sales.

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