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SEATTLE - Alaska Airlines (ALK), riding high on a 73% stock return over the past year and showing strong revenue growth of 27.8%, announced Thursday it will begin offering daily nonstop service between Seattle and Reykjavík, Iceland, starting May 28, 2026, with flights available for booking now. According to InvestingPro analysis, the $7.23 billion carrier maintains a robust financial health score, supporting its international expansion plans.
The summer seasonal route, which will operate through September 7, 2026, will be flown using Boeing 737-8 MAX aircraft. The service will include complimentary Wi-Fi specifically for this route, according to the airline’s press release.
Alaska Airlines is also expanding its partnership with Icelandair through an enhanced bilateral codeshare agreement, allowing passengers to book itineraries combining flights from both carriers under a single ticket. The partnership provides connections to more than 35 daily departures from Reykjavík to European destinations.
"The addition of Reykjavík expands Alaska’s global footprint, connecting our guests with even more of the world through the elevated service they know and love," said Kirsten Amrine, vice president of revenue management and network planning at Alaska Airlines.
First Class and elite loyalty program members will gain access to Icelandair’s Saga Lounge at Keflavík International Airport.
The carrier also announced several fleet-wide enhancements to its Boeing 737 aircraft, including new dining serveware in First Class and the introduction of a Premium Class snack basket on flights over 670 miles beginning in December. With earnings per share of $2.49 and strong analyst recommendations, the airline appears well-positioned for these investments. For detailed financial analysis and additional insights, explore the comprehensive Pro Research Report available on InvestingPro.
Additional upgrades include interior refreshes across the 737 fleet with updated seats, carpets, device holders and reserved overhead bin space for premium cabins. On 737-9 MAX and 737-900ER aircraft, Premium Class will increase from 24 to 30 seats, while First Class on 737-800 and 737-8 MAX will grow from 12 to 16 seats.
The Reykjavík route joins Alaska’s recently announced international expansion, which includes new service to London, Seoul, Tokyo-Narita and Rome. Based on InvestingPro’s Fair Value analysis, Alaska Airlines is currently undervalued, suggesting potential upside as it executes its growth strategy. Subscribers can access 8 additional ProTips and comprehensive metrics to better understand the company’s expansion trajectory.
In other recent news, Alaska Airlines reported strong financial results for the second quarter of 2025, with earnings per share of $1.78, exceeding the forecast of $1.54. The company also posted revenue of $3.7 billion, which was slightly above the expected $3.65 billion. Additionally, Alaska Airlines announced plans to equip its entire fleet with Starlink Wi-Fi by 2027, promising faster internet speeds and improved connectivity for passengers. The airline will offer free Wi-Fi to Atmos Rewards members starting in 2026, expanding a benefit that was previously limited to T-Mobile customers. This service will be available on aircraft equipped with Starlink technology. Alaska Airlines, in partnership with Bank of America, also launched the Atmos Rewards Summit Visa Infinite card, which includes a Global Companion Award for reduced-cost travel. This premium card is aimed at global travelers and offers various benefits across Alaska Airlines and its partners. These developments highlight Alaska Airlines’ efforts to enhance customer experience and expand its loyalty offerings.
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