Albertsons launches lemon-themed spring products

Published 31/03/2025, 17:08
Albertsons launches lemon-themed spring products

BOISE, Idaho - Albertsons Companies, Inc. (NYSE: ACI), a prominent $12.7 billion market cap retailer currently trading near its 52-week high of $22.05, has introduced a new range of lemon-flavored products across its private label brands, Signature SELECT®, Overjoyed™, and Soleil®, to celebrate the spring season. The limited edition collection, which includes an assortment of snacks, sweets, and drinks, is available now until May 9 in stores and online.

Customers can expect to find a variety of lemon-inspired items such as candy, cookies, pretzels, chips, popcorn, and sparkling water, all featuring a unified packaging design that aligns with the company’s "Burst of Flavor" marketing campaign. The campaign is being promoted through Albertsons’ digital channels, in-store signage, and print advertisements, highlighting the vibrant and fresh appeal of the citrus fruit.

The new offerings are distributed across multiple store departments, including bakery, deli, frozen, and floral. Among the products are lemon-flavored wafer rolls, mini cookies, sandwich sugar cookies, and madeleines from the Overjoyed brand. Signature SELECT brings snacks like Lemon Potato Chips, Lemon Pepper Cashews, and Raspberry Lemon Crispy Rice Treats, while Soleil introduces two new sparkling water flavors for a refreshing experience.

Omer Gajial, EVP of Merchandising and Chief Digital Officer at Albertsons Cos., emphasized the company’s focus on customer-centric innovation and the addition of value and excitement to the shopping experience with these new seasonal products.

Albertsons Cos. Own Brands portfolio includes a variety of household names, and these lemon-inspired products can be found exclusively at Albertsons Cos. stores, which include Albertsons, Safeway, Vons, and several others.

The company also hinted at upcoming seasonal programs for the fall and winter, promising festive twists.

Albertsons is a significant food and drug retailer in the United States, with a wide range of stores and associated businesses. The company, along with the Albertsons Companies Foundation, has made substantial contributions to food and financial support in the communities it serves.

This news is based on a recent press release statement from Albertsons Companies, Inc.

In other recent news, Albertsons Companies, Inc. has issued $600 million in 6.250% senior notes due 2033, aimed at refinancing existing debt. The proceeds will be used to redeem its $600 million 7.500% senior notes due 2026, reflecting the company’s strategic financial management. Additionally, Albertsons is set to join the S&P MidCap 400, replacing Aspen Technology Inc., which is being acquired by Emerson Electric Co. This inclusion is expected to increase the company’s visibility among institutional investors. Albertsons also announced a leadership transition, with Susan Morris slated to become CEO on May 1, 2025, succeeding Vivek Sankaran. The company reaffirmed its Fiscal 2024 Outlook, maintaining its projections for identical sales growth and other financial metrics.

In board changes, Frank Bruno has been appointed as a new director following the resignation of Stephen Feinberg. Bruno, associated with Cerberus Capital Management, joins the board as part of a Stockholders’ Agreement with Cerberus, which holds a significant stake in Albertsons. These developments highlight Albertsons’ ongoing efforts to navigate the competitive grocery retail market while managing its financial and leadership strategies effectively.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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