Alpha Modus sues 7-Eleven for patent infringement over AI retail tech

Published 24/10/2025, 12:30
Alpha Modus sues 7-Eleven for patent infringement over AI retail tech

MARSHALL, Texas - Alpha Modus Corp., a subsidiary of Alpha Modus Holdings, Inc. (NASDAQ:AMOD), currently valued at $45.7 million in market capitalization, has filed a patent infringement lawsuit against 7-Eleven, Inc. in the U.S. District Court for the Eastern District of Texas, according to a press release statement issued Friday. InvestingPro data shows the company has maintained profitability over the last twelve months despite its stock declining 90% year-over-year.

The lawsuit, filed on October 22, 2025, alleges that 7-Eleven’s AI-powered checkout systems, camera analytics, digital signage, and mobile applications infringe upon eight patents from Alpha Modus’s retail intelligence portfolio. According to InvestingPro analysis, AMOD operates with a moderate level of debt and maintains a Financial Health Score labeled as ’WEAK’, which could make this legal battle particularly significant for the company’s future.

The complaint specifically targets 7-Eleven’s smart checkout and in-store intelligence technologies, including scan-and-go concepts, mobile app rewards systems, store-camera computer vision analytics, digital signage, and point-of-sale orchestration.

The patents in question cover capabilities such as sensor-driven audience measurement, behavioral analytics, targeted content delivery, dynamic pricing, and closed-loop measurement connecting real-world exposure to transactions.

Alpha Modus is seeking monetary damages, enhanced relief for willful infringement, and injunctive relief in the case.

The lawsuit against 7-Eleven is part of a broader enforcement campaign by Alpha Modus, which has previously filed patent infringement actions against other retailers and technology companies including Kroger, Lowe’s, and RetailNext.

The Eastern District of Texas, where the case was filed, has historically been a venue for adjudicating complex patent disputes.

Alpha Modus develops AI-powered retail intelligence technologies that integrate sensing, decisioning, and engagement capabilities for physical retail environments. With the company’s next earnings report due on November 12, 2025, InvestingPro subscribers can access additional insights through 7 more exclusive ProTips and comprehensive financial metrics to evaluate the potential impact of this legal action.

In other recent news, Alpha Modus Holdings, Inc. has been actively involved in a series of legal actions and patent developments. The company has filed multiple patent infringement lawsuits, including one against Lowe’s Companies, Inc., alleging infringement on six U.S. patents related to real-time inventory management and customer engagement systems. Additionally, Alpha Modus has initiated lawsuits against several other firms, such as Sensormatic Electronics LLC, Johnson Controls International PLC, Navori SA, and meldCX Pty Ltd, accusing them of unauthorized use of its artificial intelligence systems for consumer behavior analysis.

Another lawsuit targets RetailNext Inc., with claims of unlicensed use of Alpha Modus’s patented analytics technologies for tracking shopper behavior and optimizing store layouts. In a separate action, Alpha Modus has also filed a lawsuit against Mood Media, LLC, citing infringement on seven patents covering areas like targeted advertising and inventory management. Amid these legal proceedings, the company announced the acquisition of a new U.S. patent for retail shopper analytics, which includes methods for monitoring shopper behavior and providing real-time sales associate notifications. These developments highlight Alpha Modus’s ongoing efforts to protect and expand its intellectual property portfolio in the retail technology sector.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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