Amplitude partners with GitHub to streamline product development

SAN FRANCISCO - Amplitude, Inc. (NASDAQ:AMPL), a digital analytics platform provider with a market capitalization of $1.33 billion and impressive 74% gross margins, announced a new agent-to-agent integration with GitHub aimed at improving collaboration between product and engineering teams. According to InvestingPro data, the company maintains a strong balance sheet with minimal debt, positioning it well for continued innovation in the digital analytics space.

The integration connects Amplitude’s analytics capabilities with GitHub’s development environment, allowing teams to automatically generate product requirements based on user data and convert them into code using GitHub Copilot. While the company has demonstrated solid revenue growth of nearly 10% over the last twelve months, InvestingPro analysis reveals additional insights about the company’s performance and potential. Subscribers can access over 30 key metrics and exclusive ProTips for deeper analysis.

According to the company’s press release, the integration is designed to help teams identify opportunities based on actual user behavior data, reduce manual tasks like ticket writing, accelerate code development through GitHub Copilot, and track the impact of releases.

"Product and engineering teams move fastest when they’re aligned around real-time data and a shared understanding of customer needs," said Spenser Skates, CEO and co-founder of Amplitude.

In addition to the main integration, Amplitude has developed a Feature Experimentation Custom Agent in collaboration with GitHub. This specialized version of the GitHub Copilot Coding Agent offers Amplitude-specific prompts and tools for querying product insights, managing feature flags, and running experiments.

The integration is powered by the Model Context Protocol (MCP), an open standard for embedding context into AI systems. Through MCP, Amplitude delivers product and customer data directly into GitHub Copilot-powered workflows.

GitHub’s Chief Product Officer Mario Rodriguez stated, "By bringing business context directly into the developer workflow, we’re making it possible for developers and organizations to build at the speed of their ideas with their agents."

Amplitude serves over 4,300 customers including Atlassian, NBCUniversal, and Under Armour, according to the company’s statement. While currently not profitable, analysts tracked by InvestingPro expect the company to achieve profitability in 2025, marking a potential turning point for investors. For comprehensive analysis including Fair Value estimates and growth projections, check out the exclusive Pro Research Report, available for over 1,400 US stocks.

In other recent news, Amplitude Inc. reported its second-quarter 2025 earnings, showcasing a significant revenue increase to $83.3 million, surpassing analyst forecasts. The company’s earnings per share (EPS) remained steady at $0.01, aligning with expectations. Amplitude also launched its Model Context Protocol (MCP) server, enabling companies to access behavioral data within AI environments, which could enhance customer insights without platform switching. In response to these developments, Needham raised its price target for Amplitude to $18, citing "exceptional" second-quarter results and a 200% year-over-year increase in net new annual recurring revenue (ARR). DA Davidson also adjusted its price target to $16, highlighting six consecutive quarters of growth in current and remaining performance obligations. Both firms maintained a Buy rating, emphasizing Amplitude’s potential in the digital analytics sector. These recent developments underscore Amplitude’s strategic advancements and growth prospects in the evolving analytics market.

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