Apple launches AppleCare One covering up to three devices

Published 23/07/2025, 13:14
© Reuters

Investing.com -- Apple Inc (NASDAQ:AAPL). introduced a new product-insurance subscription called AppleCare One that covers up to three devices for $20 per month, the company announced Wednesday.

The new service includes battery replacements, 24-hour customer support, and protection against accidental damage such as drops and spills. Users can add additional devices beyond the initial three for $6 per month each.

Customers can enroll in the plan through their iPhone, iPad, Mac, or at Apple retail locations. The service will be available in the United States starting Thursday.

AppleCare One covers all products currently eligible under the existing AppleCare+ program, including iPhones, iPads, Macs, Apple Watch, Vision Pro headset, displays, headphones, Apple TV, and HomePod speakers. The plan allows users to bundle any combination of devices regardless of model or variation without affecting the base cost.

This new offering highlights Apple’s growing focus on its services division, which includes the App Store, iCloud, Apple TV+, and music streaming. The services unit is expected to generate over $100 billion in revenue this year, making it Apple’s second-largest revenue source after the iPhone.

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