Atomic secures $10 million strategic investment for financial connectivity expansion

Investing.com -- Atomic, a company specializing in account primacy and financial connectivity, has garnered a $10 million strategic investment. The funding round saw participation from Capital One (NYSE:COF) Ventures, Citi Ventures, and F.N.B. Corporation (NYSE:FNB), affirming Atomic’s position as a reliable partner for financial services across multiple use cases. The investment is set to fuel further innovation and expansion.

Currently, Atomic collaborates with 8 of the top 10 financial institutions and many leading fintech firms. Their work revolves around providing solutions for payroll connectivity, payment switching, bill management, and authentication. This helps Atomic’s clients to innovate and compete in the changing financial landscape while ensuring secure and seamless experiences for consumers. The new funding will bolster Atomic’s growth across these solution areas and facilitate expansion into new products.

Atomic’s focus is on driving account primacy, building solutions that help financial institutions strengthen consumer relationships. F.N.B. Corporation, along with other financial institutions, has sought tools to drive account primacy through direct deposit growth, savings, and engagement, leading them to partner with Atomic. By using Atomic’s technology, financial institutions can reduce acquisition costs, increase lifetime value, and become the primary financial hub for their users.

Jordan Wright, Co-founder and CEO of Atomic, expressed his excitement about the investment, stating, "Together, we’re building the infrastructure that will drive the next generation of financial products and unlock deposit growth, as well as improved experiences for our customers and the customers that work with them.”

Nathan Krishamurthy, Managing Vice President, Capital One Ventures, said they invested in Atomic to support a stellar management team and an innovative service that facilitates financial connectivity for consumers. Meanwhile, Jeff Flynn, Director at Citi Ventures, said they believe Atomic’s technology has the potential to create more seamless, secure, and accessible financial experiences.

F.N.B. Corporation, known for its proprietary eStore® account selection and application platform, is collaborating with Atomic to bring direct deposit and recurring transaction switching capabilities to its customers in 2025. Vincent J. Delie, Jr., Chairman, President and Chief Executive Officer of F.N.B. Corporation, stated, "Our investment in Atomic is another investment in the future of banking. By integrating their solutions with eStore, we can offer our customers more personalized, real-time financial services that meet their needs in today’s fast-paced world.”

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