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HONG KONG - Digital asset investment firm B Strategy, currently valued at $116.49 million with a strong P/E ratio of 7.23, announced Monday plans to launch a U.S.-listed treasury company focused on BNB, with strategic support from YZi Labs (formerly Binance Labs).
The initiative aims to raise $1 billion and will be led by B Strategy’s management team, which includes co-founders of Metalpha and the former CFO of Bitmain. According to the company’s press release, several Asia-based family offices have already committed as anchor investors. InvestingPro analysis shows the company maintains a "GREAT" overall financial health score of 3.29, suggesting strong operational fundamentals.
The treasury company intends to hold BNB as a core asset while investing in technology development, providing grants for projects, and supporting community initiatives within the BNB ecosystem.
"By leveraging a publicly listed company, we will use our assets and resources to support an ecosystem that is already #1 in daily transaction value and #2 in dapps/projects," said Leon Lu, Founder of B Strategy, in the announcement.
The company plans to implement institutional-grade governance including independently verified holdings, custody solutions, and risk management protocols.
While headquartered in the U.S., the company will utilize B Strategy’s presence across Asia-Pacific markets including Hong Kong, ASEAN, and the Middle East to access global liquidity and distribution channels.
Ella Zhang, Head of YZi Labs, which manages over $10 billion in assets globally, expressed support for the initiative, noting BNB’s growing adoption in trading volume and integration with stablecoins and real-world assets. This strategic move comes as B Strategy demonstrates remarkable growth, with revenue increasing by 165.86% and maintaining a healthy current ratio of 1.17. For deeper insights into the company’s financials and growth prospects, InvestingPro subscribers have access to over 30 additional key metrics and exclusive analysis.
The company expects to announce the closing of its related financing in the coming weeks, according to the press release statement.
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