Banzai Secures Expanded Deal with RBC Capital Markets

SEATTLE - Banzai International, Inc. (NASDAQ: BNZI), a provider of marketing technology solutions with a current market capitalization of $16.37 million, has announced an expanded agreement with RBC Capital Markets. Under the new terms, RBC’s Wealth Marketing Division will utilize an enterprise license for Banzai’s digital video creation platform, OpenReel. According to InvestingPro data, the company maintains a strong gross profit margin of 68.58% despite recent market challenges.

Joe Davy, Founder and CEO of Banzai, expressed that the agreement supports the company’s growth strategy in the enterprise sector. With annual revenue of $4.53 million and analysts projecting sales growth for the current year, the deal signifies a doubling of the current engagement with RBC and demonstrates Banzai’s increasing presence in the financial sector. OpenReel is designed to enable the creation of standardized branded video content with personalization at scale, catering to the needs of financial firms. InvestingPro subscribers can access detailed analysis and 12 additional key insights about Banzai’s financial health and market position.

The platform is already serving a global enterprise client base that includes names like Bristol Myers Squibb and US Steel. OpenReel’s capability for remote direction, recording, editing, and collaboration on professional-grade video projects is aimed at streamlining production and maintaining brand consistency.

RBC Capital Markets is recognized as a leading financial services provider, with a strong footprint in major capital markets across North America, Europe, and the Asia Pacific region. It is part of the Royal Bank of Canada, one of the largest banks globally by market capitalization.

Banzai’s suite of AI-enabled marketing and sales solutions is utilized by a diverse range of customers, including Autodesk, Dell Technologies, and Thermo Fisher Scientific. The company’s mission is to support business growth by helping customers target, engage, and measure their audiences more effectively.

This press release includes forward-looking statements that involve risks and uncertainties. These statements are not guarantees of future performance, and actual results may differ materially. Factors that could affect outcomes include changes in market conditions, customer demand, and the company’s ability to execute its strategy.

Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Additional information on risk factors can be found in Banzai’s regulatory filings. The expansion of the agreement with RBC Capital Markets is based on a press release statement.

In other recent news, Banzai International Inc. reported substantial growth during its Q4 2024 earnings call, with a 267% annual increase in total pro forma revenue for 2024, reaching $16.7 million. The company also improved its adjusted EBITDA from a loss of $11.9 million in 2023 to a loss of $6.5 million in 2024. Additionally, Banzai issued over 1 million shares of common stock to Alco Investment Company, resulting in Alco holding a 9.5% ownership stake in Banzai’s Class A Common Stock. This transaction was part of a private placement completed earlier, indicating a strong vote of confidence from a key investor.

The company has also projected its 2025 pro forma revenue to be nearly $20 million, which would represent a 19% increase, with a target of achieving positive net income. Banzai’s strategic acquisitions, including Vidello and OpenReal, have significantly contributed to its impressive revenue growth. Analyst firms have not yet publicly issued upgrades or downgrades for the company. Banzai’s CEO, Joe Davy, emphasized the company’s focus on building an AI-powered platform to enhance marketing teams’ capabilities. These developments highlight Banzai’s ongoing efforts to strengthen its market position and financial performance.

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