BARK launches subscriber perks with up to $1,500 in annual value

NEW YORK - BARK (NYSE:BARK), the dog-focused omnichannel brand with impressive gross profit margins of 62%, announced Tuesday the launch of BARK Subscriber Perks, a new membership benefit available at no additional cost to monthly BarkBox and Super Chewer subscribers. According to InvestingPro data, the company maintains strong liquidity with current assets exceeding short-term obligations.

The program offers subscribers access to exclusive discounts and offers from partner brands across travel, wellness, dog care, food, and lifestyle categories, with potential annual savings of up to $1,500. This initiative comes as BARK, currently trading at $0.84 per share, seeks to strengthen its $471 million revenue business.

BARK Subscriber Perks includes special pricing on the company’s premium dog food line, BARK in the Belly, as well as $300 off BARK Air flights and 15% off the Companion Concierge service for dog travel.

Launch partners for the program include Dogtopia, offering free daycare sessions; Fi, providing discounts on GPS dog collars; and Embark, with savings on dog DNA testing. Additional partners include Outdoorsy for RV rentals, Wagmo for pet wellness and insurance, and Dutch for virtual veterinary care.

"We’re evolving the subscription experience into a gateway for living a fuller life with your dog," said Dave Stangle, Vice President of Brand at BARK.

The perks are automatically included with all active six- and 12-month subscriptions and can be accessed through the BARK subscriber portal.

This initiative follows BARK’s recent expansion beyond its original subscription toy boxes into new categories including food, dental products, and air travel services.

Founded in 2011, BARK serves millions of dogs nationwide through its subscription services and retail partnerships with Target, Chewy, and Amazon, according to the company’s press release statement. InvestingPro analysis indicates the stock is currently undervalued, with analysts setting price targets significantly above current levels. For deeper insights into BARK’s financial health and growth potential, including 12+ additional ProTips and comprehensive valuation metrics, explore the full Pro Research Report available on InvestingPro.

In other recent news, BARK Inc. reported its Q1 2025 earnings, with revenue reaching $102.9 million, surpassing analyst forecasts of $99-$101 million. However, the company reported an earnings per share (EPS) of -$0.02, slightly missing the forecast of -$0.01. In another development, Shay Capital, a major shareholder, has urged BARK’s board to initiate a $25 million share buyback program to address what it sees as a severe undervaluation of the company. Additionally, BARK announced the promotion of Michael Black to President of its Core Business, where he will oversee direct-to-consumer and commerce segments. The company also launched a new dog food line, "BARK in the Belly," pledging all profits to combat canine hunger through its BARK Gives program. Furthermore, BARK has completed migrating its subscriber base to Ordergroove’s subscription platform and Shopify’s eCommerce engine, which supports its recurring revenue operations. These recent developments reflect BARK’s strategic efforts to enhance shareholder value and expand its market presence.

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