BERO adopts Oracle NetSuite to streamline operations and fuel growth

Published 07/10/2025, 17:14
© Reuters

LAS VEGAS - Non-alcoholic beer brand BERO has implemented Oracle NetSuite’s business management suite to optimize operations and support its international expansion, according to a statement released Tuesday. Oracle (ORCL), a prominent player in the software industry with annual revenue of $59 billion, continues to expand its enterprise solutions footprint through its NetSuite division. InvestingPro data shows the company has maintained strong growth with a 9.67% revenue increase in the last twelve months.

The company, co-founded by actor Tom Holland and beverage industry veteran John Herman in 2024, has utilized NetSuite’s cloud enterprise resource planning solution since its launch to manage the complexity of international sales across the US and UK.

BERO reports that the implementation has reduced its monthly financial close process from 10-15 days to 3-5 days and expedited sales order processing to under fifteen minutes. The system has helped the company automate key business processes, including financial reporting, order fulfillment, and supply chain management.

"From day one, we knew we needed a flexible system that could grow with our business and immediately enable efficiency," said John Herman, co-founder and CEO of BERO, in the press release.

The non-alcoholic beer brand, which now brews four unique beers, sells directly to consumers online and is available at major retailers including Target, Amazon, Sprouts, and Total Wine. To support its international growth, the company uses NetSuite OneWorld to integrate new subsidiaries and manage transactions across multiple currencies.

BERO worked with NetSuite Solution Provider Luxent on its implementation of the system, which connects sales, transportation management, and order fulfillment workflows to expedite order processing.

Oracle NetSuite has provided integrated business systems for over 25 years and currently serves more than 43,000 customers in 220 countries and territories. With an EBITDA of $24.46 billion and robust financial health metrics according to InvestingPro analysis, Oracle continues to demonstrate its market leadership. While currently trading above its Fair Value, Oracle offers investors access to the growing enterprise software market. For detailed insights and more than 15 additional ProTips about Oracle’s performance and outlook, visit InvestingPro, where you’ll find comprehensive Pro Research Reports that transform complex Wall Street data into actionable intelligence.

In other recent news, Oracle NetSuite has played a pivotal role in PetLab Co.’s growth, helping the company achieve over $200 million in annual revenue. The London-based pet wellness brand utilized NetSuite’s enterprise resource planning system to streamline financial processes and manage operations across the US, Canada, and the UK. Additionally, Chomps, a meat snack brand, has expanded to 30,000 retail locations in the US with the support of Oracle NetSuite’s business management suite, which has enhanced their financial and operational visibility.

Oracle has also introduced new AI agents within Oracle Fusion Cloud Applications, aimed at improving customer experience operations and driving revenue growth. These AI agents are designed to automate workflows and analyze data in marketing, sales, and service processes. Furthermore, Oracle NetSuite launched a subscription metrics tool for SaaS companies, providing finance leaders with a unified view of financial and operational performance.

In analyst news, Mizuho reiterated its Outperform rating for Oracle, maintaining a $350.00 price target ahead of the company’s Financial Analyst Day. Mizuho sees this event as a significant opportunity to highlight Oracle’s long-term AI growth potential. These developments reflect Oracle’s ongoing efforts to enhance its product offerings and support customer growth.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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