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AUSTIN, Texas - BigCommerce (NASDAQ:BIGC), a $540 million market cap e-commerce platform company with impressive gross profit margins of 77%, has rolled out a new set of tools aimed at improving the experience for app developers on its marketplace. According to InvestingPro analysis, the company’s stock appears undervalued based on its Fair Value metrics, with analysts expecting net income growth this year. The launch, announced today, introduces a revamped app development portal, a Unified Billing feature, and a partnership with Gadget.dev, enhancing the company’s platform functionality.
The redesigned portal is tailored for modern developers, streamlining the workflow for creating apps. With the introduction of Unified Billing, third-party solution providers can now integrate BigCommerce’s billing infrastructure into their apps. This move simplifies the billing process, allowing developers to concentrate on innovation rather than payment processing complexities. The company’s strong financial position is evident in its healthy current ratio of 2.85, indicating robust liquidity to support such technological investments.
Troy Cox, BigCommerce’s chief product officer, emphasized the significance of this update, stating, "We believe this release will have a significant impact on the overall breadth, adoption, and app experience in our marketplace." The company aims to empower both partners and customers to scale faster and enhance customer experiences by providing easy-to-integrate capabilities.
Developers have already begun to benefit from these changes. Corbin Kolehmainen from Obundle highlighted the ease of integrating Unified Billing, mentioning comprehensive documentation and API integration that facilitated a quick alignment with BigCommerce’s system. Mike Germain of Expedite Systems, which developed the InStockNotify app, also praised the feature for simplifying recurring payments and reducing the maintenance burden on store owners.
This initiative reflects BigCommerce’s commitment to providing a composable commerce solution that caters to both B2C and B2B brands. The platform, which has achieved 7.6% year-over-year revenue growth, is relied upon by a diverse range of businesses in over 150 countries, including well-known names such as Coldwater Creek and Harvey Nichols. For detailed insights into BigCommerce’s growth trajectory and comprehensive financial analysis, investors can access the full Pro Research Report available on InvestingPro, which covers over 1,400 US stocks with expert analysis and actionable intelligence.
The announcement is based on a press release statement from BigCommerce. For developers interested in becoming a tech partner with BigCommerce, more information is available on their website.
In other recent news, BigCommerce Holdings has been downgraded by Barclays (LON:BARC) analysts from an Equal Weight to an Underweight rating, with the price target adjusted from $8.00 to $7.00. This change reflects challenges in the company’s performance and the broader economic environment. Barclays highlighted execution issues and a difficult macroeconomic climate as factors affecting BigCommerce’s ability to attract new customers and upsell to existing ones. Despite these challenges, BigCommerce has taken steps to improve its trajectory, including appointing Travis Hess (NYSE:HES) as the new CEO and implementing various go-to-market strategy changes. Barclays acknowledges these efforts, suggesting they may lead to profitable growth in the long term, although the impact is expected to be gradual. The firm anticipates that BigCommerce’s short-term performance will likely lag during the software sector’s recovery. The revised price target is based on a 2x EV/CY26E sales multiple, consistent with previous valuation methods.
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