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AUSTIN - BigCommerce Holdings, Inc. (Nasdaq:BIGC), a $383 million market cap e-commerce platform with impressive gross profit margins of 77%, announced Thursday it has rebranded as Commerce.com, Inc. and will begin trading under the ticker symbol CMRC on Nasdaq starting August 1, 2025. According to InvestingPro data, the company has shown resilient revenue growth of 5.3% over the last twelve months.
The company is unifying its three brands - BigCommerce, Feedonomics, and Makeswift - under the Commerce parent brand while maintaining each as separate solutions. The strategic move aims to position the company for what it calls the "agentic commerce era," where AI increasingly acts on behalf of consumers to research, recommend and complete transactions. While currently trading near its 52-week low, InvestingPro analysis suggests the stock is undervalued, with analysts forecasting profitability this year.
"Launching the Commerce brand is about more than a new name and logo," said Commerce CEO Travis Hess in a press release statement. "It is a clear declaration to our customers, partners, investors and team that we are doubling down on innovation."
The company highlighted recent partnerships with AI platforms including Perplexity and Google Cloud, noting that several major brands including Dell Technologies and Tapestry (parent company of Coach and Kate Spade) are already using Commerce’s data integrations across AI-driven search experiences.
Commerce’s leadership frames the rebrand as a response to shifting consumer behavior, where traditional search is giving way to AI-powered "answer engines" like ChatGPT and Google Cloud with Gemini.
The company will host its first quarterly earnings call under the new name on Thursday morning.
Commerce serves clients including Coldwater Creek, Cole Haan, Patagonia, and Puma, providing ecommerce platform services for both B2C and B2B businesses.
In other recent news, BigCommerce reported its first-quarter 2025 earnings, surpassing analysts’ expectations with an earnings per share of $0.07, compared to the forecast of $0.05. However, the company’s revenue slightly missed expectations, coming in at $82.4 million against a forecast of $82.5 million. Additionally, BigCommerce and Feedonomics announced an expanded partnership with Google Cloud to enhance merchant capabilities using AI-powered tools. This collaboration aims to improve product discoverability and conversion rates for merchants. In another development, BigCommerce launched its B2B Quick Start Accelerator program, which offers mid-market B2B sellers a more efficient way to launch ecommerce operations. The program includes tiered implementation options priced at $15,000, $30,000, and $50,000. Furthermore, BigCommerce announced changes to its board of directors, with Anil Kamath, a former Adobe executive, joining as a new director. These recent developments highlight BigCommerce’s ongoing efforts to enhance its technological capabilities and expand its market reach.
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