Build-a-Bear appoints Carmen Flores to lead eCommerce, digital strategy

ST. LOUIS - Build-A-Bear Workshop, Inc. (NYSE:BBW) has appointed Carmen Flores as Senior Vice President, eCommerce & Digital Experiences, the company announced Wednesday.

Flores will lead the expansion of Build-A-Bear’s eCommerce business and define the company’s global digital experience strategy. She will report directly to David Henderson, Chief Revenue Officer, according to the company’s press release.

The new executive joins Build-A-Bear with over a decade of leadership experience in digital commerce. She previously held senior positions at The LEGO Group, where she led digital growth across the Americas, and at Richemont, where she relaunched Montblanc’s digital business. Earlier in her career, Flores worked in eCommerce roles at L’Oréal USA.

"Her extensive experience and forward-thinking approach to digital transformation are exactly what we need as we continue to scale our reach," Henderson said in the statement.

In her new role, Flores will work closely with the Brand and Technology teams to strengthen customer engagement and deliver personalized experiences across all channels.

Build-A-Bear Workshop operates more than 600 company-owned, partner-operated and franchise locations worldwide. The company reported consolidated total revenues of $496.0 million for fiscal 2024, and has maintained strong profitability with a 56.32% gross margin and $4.47 earnings per share in the last twelve months. InvestingPro analysis suggests the company is currently trading near its Fair Value, with 11 additional ProTips available to subscribers covering everything from debt levels to growth metrics.

In other recent news, Build-A-Bear Workshop reported impressive second-quarter results for fiscal year 2026, exceeding both earnings and revenue projections. The company achieved an earnings per share of $0.94, surpassing the anticipated $0.74, and reported revenue of $124.2 million, exceeding the forecasted $116.2 million. These results highlight the company’s strong performance, driven by increased customer traffic and improved margins due to higher pricing and reduced promotional activities. Additionally, the Board of Directors declared a quarterly cash dividend of $0.22 per share, payable on October 9, 2025, to stockholders of record as of September 25, 2025. In another development, DA Davidson raised its price target for Build-A-Bear Workshop from $64 to $85, maintaining a Buy rating. The firm attributed this upgrade to the company’s robust quarterly performance and successful strategies that did not negatively affect conversion rates. These recent developments reflect positive sentiment from both the market and analysts toward Build-A-Bear Workshop.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.