Celsius Holdings names Rishi Daing as chief marketing officer

BOCA RATON, Fla. - Celsius Holdings, Inc. (NASDAQ:CELH), the $15 billion market cap beverage company that has delivered an impressive 121.6% return year-to-date according to InvestingPro, appointed Rishi Daing as Chief Marketing Officer effective Monday, according to a company press release.

The functional beverage company, which maintains a strong financial health score of "GOOD" according to InvestingPro analysis, also created two new executive positions, naming Kyle Watson as Chief Brand Officer and JoBeth Fink as Chief Creative Officer, as part of a restructured marketing leadership team.

Daing, who has over 20 years of marketing experience, previously held senior positions at PepsiCo, Tata Consumer Products, and most recently Mark Anthony Brands, where he led the launch of Mas+ with soccer star Lionel Messi.

In his new role, Daing will oversee marketing strategy across the company’s portfolio, which includes CELSIUS, Alani Nu, and Rockstar Energy brands. He will report to President and Chief Operating Officer Eric Hanson and be based at the company’s headquarters in Boca Raton.

Watson, who has led marketing for the CELSIUS brand in North America since 2019, will be responsible for brand equity and consumer loyalty initiatives as Chief Brand Officer. Fink, who joined the company in 2025 through the Alani Nu acquisition, will lead the company’s creative vision as Chief Creative Officer. Both executives will report to Daing.

"These appointments reflect our commitment to building a world-class marketing organization capable of scaling our brands from big brands into mega brands," said John Fieldly, Celsius Holdings Chairman and CEO, in the statement.

Celsius Holdings is positioning itself as a leading global functional beverage portfolio company through these leadership appointments, according to the press release.

In other recent news, Celsius Holdings has announced significant developments that could impact its future performance. The company will acquire the Rockstar Energy brand from PepsiCo in the United States and Canada, adding approximately $250 million in annual revenue, with the full financial impact expected by the third quarter of 2026. Additionally, Celsius plans to integrate the Alani Nu brand into PepsiCo’s distribution system by December 2025. Following these announcements, several analyst firms have adjusted their outlooks on Celsius Holdings. Truist Securities and Needham both raised their price targets to $70, while Jefferies and TD Cowen increased theirs to $72, each maintaining a Buy rating. These adjustments reflect optimism about the expanded distribution and potential revenue growth from the PepsiCo partnership. Furthermore, Michael Del Pozzo, a PepsiCo executive, has joined the Celsius Holdings Board of Directors, effective August 28, 2025, as part of an existing agreement between the companies.

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