Everyday Health Group acquires media company theSkimm

NEW YORK - Ziff Davis, Inc.’s (NASDAQ: ZD) division, Everyday Health Group, announced the acquisition of digital media company theSkimm, expanding its reach into women’s health and wellness content. The $1.79 billion market cap company, which boasts impressive gross profit margins of 85.71%, adds theSkimm to its portfolio of successful brands including BabyCenter and LoseIt!. According to InvestingPro analysis, Ziff Davis maintains a strong financial health score, positioning it well for strategic acquisitions.

Founded by Danielle Weisberg and Carly Zakin in 2012, theSkimm began as an email newsletter and has since evolved into a suite of products including various newsletters and podcasts. Its aim is to provide women with information to navigate their personal and professional lives.

The acquisition is expected to enhance Everyday Health Group’s offerings by tapping into theSkimm’s audience, which is already seeking reliable and relevant health information. Nan Forte, Executive Vice President and General Manager of Everyday Health Consumer, expressed enthusiasm for the new opportunities to deliver content at the intersection of women’s wellness, community, and commerce.

Weisberg and Zakin, who will remain with theSkimm post-acquisition, see joining forces with Everyday Health as a chance to provide their audience with more comprehensive health and wellness information.

Everyday Health Group is recognized for delivering educational content to an extensive audience, including both health consumers and medical professionals. With the inclusion of theSkimm, the company aims to further its mission of improving health outcomes through informed decision-making.

Wolfson Partners LLC acted as the financial advisor for theSkimm during the transaction. This acquisition marks a strategic expansion for Everyday Health Group in the digital health information space. The terms of the deal have not been disclosed. This news report is based on a press release statement.

In other recent news, Ziff Davis Inc. reported its financial results for the fourth quarter of 2024, revealing an adjusted diluted earnings per share (EPS) of $2.58, which slightly exceeded the forecast of $2.57. However, the company reported revenue of $412.8 million, falling short of the expected $423.87 million. This mixed performance came with a year-over-year revenue increase of 5.9% for the quarter, while the full-year revenue reached $1.401 billion, marking a 2.8% rise from the previous year. Adjusted EBITDA for the quarter was $171.8 million, reflecting a 2.5% year-over-year increase. Despite these results, Citi analysts adjusted their outlook on Ziff Davis, reducing the price target from $58.00 to $52.00 and maintaining a Neutral rating. The analysts highlighted ongoing challenges, particularly in the B2B Tech segment, and noted that the first quarter of 2025 is anticipated to be weaker, with growth expected in the latter half of the year. Additionally, Citi pointed out potential risks associated with GenAI Search, although Ziff Davis has not yet experienced any traffic or click-through rate issues. The company anticipates a revenue growth midpoint of 5% for 2025, with growth expected across all five segments driven by new product launches and strategic initiatives.

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