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LONDON - Frasers Group plc has announced the successful completion of its acquisition of Holdsport, finalizing a deal initially publicized on November 26, 2024. The transaction was concluded after meeting all necessary regulatory requirements.
Holdsport, a prominent South African retailer known for its specialty in sports and outdoor goods, operates through its well-established Sportsmans (NASDAQ:SPWH) Warehouse and Outdoor Warehouse brands. The group also owns Shelflife, a specialty sneaker and apparel retailer, and Performance Brands, which deals with wholesale, manufacturing, and distribution in the sport, outdoor, and recreation sectors.
The acquisition marks a significant expansion for Frasers Group, a UK-based global retail organization led by Chief Executive Michael Murray. Frasers Group, which began as a single store in 1982, has transformed into a major player in the retail industry, offering a range of Sports, Premium, and Luxury brands. The company, formerly known as Sports Direct (LON:FRAS) International, rebranded to Frasers Group plc in 2019 to reflect its evolution and diversified market presence.
Holdsport has previously been listed on the Johannesburg Stock Exchange (JSE) from 2011 to 2017 and was part of Long4Life until it was delisted by Old Mutual (LON:OMU) Private Equity in 2022. The acquisition is expected to enhance Frasers Group’s footprint in the sports and outdoor retail sector, particularly within the South African market where Holdsport has established a robust customer base and brand recognition.
This move is in line with Frasers Group’s strategy of expanding its brand ecosystem and driving digital innovation while providing unique in-store experiences on a global scale. The completion of this acquisition is based on a press release statement issued by Frasers Group plc.
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