Goodyear appoints van Kesteren as managing director for EMEA region

AKRON, Ohio - Goodyear Tire & Rubber Company (NASDAQ:GT) announced Wednesday that Jan-Piet van Kesteren will join the company as Managing Director EMEA & Chief Sales Officer EMEA Consumer, effective September 1.

Van Kesteren will report to CEO and President Mark Stewart and lead Goodyear’s consumer business across Europe, Middle East and Africa. His responsibilities include driving sales execution, delivering profitable growth, and advancing the company’s global strategy. He will also oversee regional governance to ensure strategic and operational alignment throughout EMEA.

"Jan-Piet’s track record of leading large-scale businesses, developing high-performing teams and delivering strong commercial outcomes makes him a great fit for Goodyear," Stewart said in the press release.

Van Kesteren brings over 20 years of international commercial leadership experience across industrial and consumer goods sectors. He most recently served as managing director for Europe, Middle East & Africa at AkzoNobel and was a member of that company’s Executive Committee. Prior to that, he held several senior leadership roles during a 16-year tenure at Unilever across the EMEA region.

Goodyear, one of the world’s largest tire manufacturers, employs approximately 68,000 people and operates 53 manufacturing facilities across 20 countries globally. InvestingPro data reveals the company currently maintains a weak financial health score, with detailed analysis and 14 additional key insights available through the Pro Research Report.

In other recent news, Goodyear Tire & Rubber Co. reported its financial results for the second quarter of 2025, revealing an adjusted loss per share of $0.17, which was below the anticipated profit of $0.02 per share. The company’s revenue, however, aligned with forecasts at $4.47 billion. These earnings results have raised concerns among investors regarding Goodyear’s performance and future prospects. Additionally, CFRA has adjusted its price target for Goodyear Tire to $13.00, down from $15.00, while maintaining a Strong Buy rating. The research firm pointed to the impact of low-cost tire imports as a significant factor affecting the company’s recovery. These developments highlight challenges Goodyear is facing in its efforts to rebound in the market.

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