GoPro subscribers contribute over 125,000 hours of content to AI program

SAN MATEO, Calif. - GoPro, Inc. (NASDAQ:GPRO), currently valued at $258 million in market capitalization, announced Tuesday that subscribers have contributed more than 125,000 hours of video content to its opt-in AI Training Licensing program in just over two weeks since its limited launch. The company’s stock has shown remarkable momentum, posting a 111% return over the past six months according to InvestingPro data.

The program, which began in early August with invitation-only outreach to a few thousand subscribers, allows participants to monetize their cloud-based video content by making it available for training third-party AI models. Subscribers who opt in will receive 50% of the license revenue generated from their content.

"We’re encouraged by the initial opt-in response rate for our AI training program," said Nicholas Woodman, GoPro’s founder and CEO, in a press release statement.

The company plans to expand the program to all U.S. subscribers over time, with potential international expansion later. GoPro reported having 2.45 million subscribers with more than 13 million hours of content stored in its cloud as of its last earnings call.

GoPro stated it is in discussions with several AI data licensees interested in accessing authentic, real-world video content for AI model training.

The program represents a new potential revenue stream for both the company and its subscribers who choose to participate. The initial response suggests there may be significant interest among GoPro users in monetizing their content through AI licensing arrangements.

The opt-in nature of the program allows subscribers to decide whether they want their content used for AI training purposes.

In other recent news, GoPro reported its Q2 2025 earnings with a revenue of $153 million, surpassing its guidance midpoint by 6%. The company achieved a gross margin of 36%, an improvement from 30.7% in the same quarter last year. Despite an adjusted EBITDA of negative $6 million, this marked a significant improvement from the previous year’s negative $33 million. These developments indicate GoPro’s focus on cost-cutting measures and operational efficiency. Analysts have noted the company’s progress but have not provided specific upgrades or downgrades at this time. Investors may find these results noteworthy as they reflect GoPro’s ongoing efforts to enhance financial performance. The company’s stock remained stable following the announcement, suggesting market confidence in its strategic initiatives.

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