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NASHVILLE - The Global Technology Distribution Council (GTDC) has released a new research report titled "The Distribution Onramp: A Quick-Start Guide for Established and Emerging Technology Vendors" during this week’s GTIA ChannelCon event.
The report highlights key considerations for technology vendors seeking to establish effective partnerships with distributors, emphasizing that proper onboarding processes can significantly impact the success of these relationships.
According to the report, technology vendors can benefit from distribution partnerships to scale operations and expand market reach. The study outlines nine critical steps for successful distributor onboarding, including market coverage evaluation, product optimization for channel partners, alignment of sales and technical teams, and establishing clear rules of engagement.
"Successful navigation of the distribution onboarding process increases the value of these relationships across the channel, ensuring quicker and higher returns on investments for vendors and their partner communities," said Frank Vitagliano, CEO of GTDC, in the press release.
The report suggests that IT distribution offers vendors an accelerated path to channel ecosystem access while providing tools and expertise to expand their reach and generate additional sales. It emphasizes that early adoption of industry best practices can help vendors avoid costly mistakes and capitalize on business opportunities.
GTDC represents leading technology distributors that collectively drive an estimated $170 billion in annual worldwide sales of products, services, and solutions through various business channels.
The full report is available through the GTDC Knowledge Hub.
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