Harley-Davidson stock hits 52-week low at $31.31 amid market shifts

Published 18/12/2024, 20:30
Harley-Davidson stock hits 52-week low at $31.31 amid market shifts
HOG
-

Harley-Davidson Inc. (NYSE:HOG) shares have reached a 52-week low, trading at $31.31, with a notably low P/E ratio of 7.05 and an attractive dividend yield of 2.19%. According to InvestingPro analysis, the iconic motorcycle manufacturer grapples with a challenging market environment. This latest price level reflects a significant downturn from the company's performance over the past year, with Harley-Davidson's stock experiencing a 1-year change decrease of -10.96%. The company has maintained dividend payments for 32 consecutive years, demonstrating financial resilience despite challenges. Investors and enthusiasts alike are closely monitoring the company's strategic moves to revitalize its brand and financial health in the face of shifting consumer preferences and global economic pressures. InvestingPro subscribers have access to 10+ additional key insights and detailed analysis in the comprehensive Pro Research Report.

In other recent news, Harley-Davidson Inc. has been navigating a challenging financial landscape. The motorcycle manufacturer reported a 13% drop in global retail sales and a 26% decrease in consolidated revenue in the third quarter of 2024. Earnings per share also fell by 34% to $0.91. Despite these setbacks, U.S. retail sales remained fairly stable, decreasing by only 1% due to nearly 10% growth in the touring segment.

On the strategic front, Harley-Davidson is implementing measures to improve profitability and dealer support, with a focus on reducing inventory and cost management. The company plans to reduce dealer inventory by 20% by year-end.

In addition, the company's Board of Directors approved a quarterly cash dividend of $0.1725 per share, signaling its financial stability and commitment to shareholders.

Citi, in its recent analysis, reduced the price target for Harley-Davidson from $39 to $34 while maintaining a neutral rating. The firm cited high inventory levels and a history of persistent retail sales declines as reasons for the adjustment. These are some of the recent developments for Harley-Davidson.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.