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Harley-Davidson Inc (HOG)
Harley-Davidson Inc stock price live, this page displays NYSE HOG stock exchange data. View the HOG premarket stock price ahead of the market session or assess the after hours quote. Monitor the latest movements within the Harley-Davidson Inc real time stock price chart below.
What Is the Harley-Davidson Inc Stock Price Today?
The Harley-Davidson Inc stock price today is 29.12.
What Is the Stock Symbol for Harley-Davidson Inc?
The stock symbol for Harley-Davidson Inc is ""HOG.""
What Stock Exchange Does Harley-Davidson Inc Trade On?
Harley-Davidson Inc is listed and trades on the NYSE stock exchange.
Is Harley-Davidson Inc a Good Stock to Buy?
Determining whether Harley-Davidson Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the HOG quote. (ISIN: US4128221086)
What Is the Harley-Davidson Inc Stock Price Today?
The Harley-Davidson Inc stock price today is 29.12.
What Is the Stock Symbol for Harley-Davidson Inc?
The stock symbol for Harley-Davidson Inc is ""HOG.""
What Stock Exchange Does Harley-Davidson Inc Trade On?
Harley-Davidson Inc is listed and trades on the NYSE stock exchange.
Is Harley-Davidson Inc a Good Stock to Buy?
Determining whether Harley-Davidson Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the HOG quote. (ISIN: US4128221086)
Fair Value
An estimate of a Harley-Davidson's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
28.75
29.32
52 wk Range
20.45
39.93
HOG Scorecard
Full Analysis
Management has been aggressively buying back shares
HOG is not included in our AI-picked strategies. See which stocks are.
Fair Value
An estimate of a Harley-Davidson's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
28.7529.32
52 wk Range
20.4539.93
Key Statistics
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Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
UnlockFair Value Upside
UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(2.47%)
Dividends Payment Streak
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
UnlockFair Value Upside
UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(2.47%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
HOG Scorecard
Company’s Health
Assesses a company's financial position by analysing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a Harley-Davidson's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Buy
Price Target
29.33
Upside
+0.73%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
Has raised its dividend for 4 consecutive years
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Strong Buy
Harley-Davidson Inc Company Profile
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Harley-Davidson Inc SWOT Analysis
Brand Resilience | Explore Harley-Davidson's iconic status and market dominance, despite facing retail challenges and shifting consumer preferences in the motorcycle industry |
Financial Headwinds | Delve into Harley-Davidson's financial projections, including downward EPS revisions and potential guidance adjustments amidst moderating demand |
Dealer Dilemma | Uncover the impact of inventory surplus and declining dealer sentiment on Harley-Davidson's market position and long-term brand value |
Global Growth Horizon | Learn about Harley-Davidson's international expansion opportunities and strategies to offset domestic market pressures and drive future growth |
Harley-Davidson Inc Earnings Call Summary for Q2/2025
- Revenue surged to $1.31B, exceeding forecast by 19.09%, despite 19% YoY decline; EPS missed at $0.88 vs $0.96 expected
- Stock soared 17.52% to $26.57 in pre-market trading; company trades at attractive P/E ratio of 9.83
- Global retail sales down 15%; HDFS revenue decreased 2% to $257M; operating income at $112M with 8.6% margin
- $500M share buyback announced; plans to reduce debt by $450M and invest up to $300M in growth opportunities
- Expects positive retail sales in H2 2025; HDFS to generate $525-550M operating income; new small displacement motorcycle in development
Last Updated: 30/07/2025, 17:36
Read Full TranscriptCompare HOG to Peers and Sector
Metrics to compare | HOG | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipHOGPeersSector | |
|---|---|---|---|---|
P/E Ratio | 14.6x | 4.7x | 11.3x | |
PEG Ratio | −0.24 | −0.08 | 0.02 | |
Price/Book | 1.1x | 1.1x | 1.4x | |
Price / LTM Sales | 0.8x | 0.6x | 1.0x | |
Upside (Analyst Target) | −3.8% | 3.2% | 16.6% | |
Fair Value Upside | Unlock | 37.1% | 8.2% | Unlock |
Analyst Ratings
5 Buy
9 Hold
0 Sell
Ratings:
14 analysts
Overall Consensus
Buy
Analysts 12-Month Price Target:
Average 29.33
(+0.73% Upside)
Earnings
Latest Release
Jul 30, 2025
EPS / Forecast
0.88 / 0.96
Revenue / Forecast
1.31B / 1.10B
People Also Watch
FAQ
What Stock Exchange Does Harley-Davidson Trade On?
Harley-Davidson is listed and trades on the New York Stock Exchange stock exchange.
What Is the Stock Symbol for Harley-Davidson?
The stock symbol for Harley-Davidson is "HOG."
What Is the Harley-Davidson Market Cap?
As of today, Harley-Davidson market cap is 3.54B.
What Is Harley-Davidson's Earnings Per Share (TTM)?
The Harley-Davidson EPS (TTM) is 1.94.
When Is the Next Harley-Davidson Earnings Date?
Harley-Davidson will release its next earnings report on 21 Oct 2025.
From a Technical Analysis Perspective, Is HOG a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.
How Many Times Has Harley-Davidson Stock Split?
Harley-Davidson has split 5 times.
How Many Employees Does Harley-Davidson Have?
Harley-Davidson has 5900 employees.
What is the current trading status of Harley-Davidson (HOG)?
As of 30 Aug 2025, Harley-Davidson (HOG) is trading at a price of 29.12, with a previous close of 28.82. The stock has fluctuated within a day range of 28.75 to 29.32, while its 52-week range spans from 20.45 to 39.93.
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Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
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