Harley-Davidson Inc (HOG)

Currency in USD
24.22
+0.13(+0.54%)
Closed·
After Hours
24.49+0.27(+1.11%)
·
HOG Scorecard
Full Analysis
Management has been aggressively buying back shares
HOG is not included in our AI-picked strategies. See which stocks are.
Fair Value
Day's Range
24.0324.51
52 wk Range
20.4539.93
Key Statistics
Prev. Close
24.22
Open
24.34
Day's Range
24.03-24.51
52 wk Range
20.45-39.93
Volume
1.5M
Average Volume (3m)
1.94M
1-Year Change
-31.6%
Book Value / Share
27.3
Fair Value
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Fair Value Upside
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HOG Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
29.00
Upside
+19.74%
Members' Sentiments
Bearish
Bullish
ProTips
Has raised its dividend for 4 consecutive years

Harley-Davidson Inc News & Analysis

Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Buy
Moving Averages
Strong Sell

Harley-Davidson Inc Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Harley-Davidson Inc SWOT Analysis


Brand Resilience
Explore Harley-Davidson's iconic status and market dominance, despite facing retail challenges and shifting consumer preferences in the motorcycle industry
Financial Headwinds
Delve into Harley-Davidson's financial projections, including downward EPS revisions and potential guidance adjustments amidst moderating demand
Dealer Dilemma
Uncover the impact of inventory surplus and declining dealer sentiment on Harley-Davidson's market position and long-term brand value
Global Growth Horizon
Learn about Harley-Davidson's international expansion opportunities and strategies to offset domestic market pressures and drive future growth
Read full SWOT analysis

Harley-Davidson Inc Earnings Call Summary for Q2/2025

  • Revenue surged to $1.31B, exceeding forecast by 19.09%, despite 19% YoY decline; EPS missed at $0.88 vs $0.96 expected
  • Stock soared 17.52% to $26.57 in pre-market trading; company trades at attractive P/E ratio of 9.83
  • Global retail sales down 15%; HDFS revenue decreased 2% to $257M; operating income at $112M with 8.6% margin
  • $500M share buyback announced; plans to reduce debt by $450M and invest up to $300M in growth opportunities
  • Expects positive retail sales in H2 2025; HDFS to generate $525-550M operating income; new small displacement motorcycle in development
Last Updated: 30/07/2025, 17:36
Read Full Transcript

Compare HOG to Peers and Sector

Metrics to compare
HOG
Peers
Sector
Relationship
P/E Ratio
12.1x3.9x11.2x
PEG Ratio
−0.20−0.060.02
Price/Book
0.9x1.0x1.4x
Price / LTM Sales
0.7x0.7x1.0x
Upside (Analyst Target)
15.6%18.7%20.1%
Fair Value Upside
Unlock28.0%9.1%Unlock

Analyst Ratings

5 Buy
9 Hold
0 Sell
Ratings:
14 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 29.00
(+19.74% Upside)

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 1.94%
Dividend Yield
2.97%
Industry Median 3.36%
Annualised payout
0.72
Paid quarterly
5-Years Growth
-9.32%
Growth Streak

Earnings

Latest Release
Jul 30, 2025
EPS / Forecast
0.88 / 0.96
Revenue / Forecast
1.31B / 1.10B
EPS Revisions
Last 90 days

HOG Income Statement

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FAQ

What Stock Exchange Does Harley-Davidson Trade On?

Harley-Davidson is listed and trades on the New York Stock Exchange stock exchange.

What Is the Stock Symbol for Harley-Davidson?

The stock symbol for Harley-Davidson is "HOG."

What Is the Harley-Davidson Market Cap?

As of today, Harley-Davidson market cap is 2.94B.

What Is Harley-Davidson's Earnings Per Share (TTM)?

The Harley-Davidson EPS (TTM) is 1.94.

When Is the Next Harley-Davidson Earnings Date?

Harley-Davidson will release its next earnings report on 21 Oct 2025.

From a Technical Analysis Perspective, Is HOG a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Neutral.

How Many Times Has Harley-Davidson Stock Split?

Harley-Davidson has split 5 times.

How Many Employees Does Harley-Davidson Have?

Harley-Davidson has 5900 employees.

What is the current trading status of Harley-Davidson (HOG)?

As of 11 Aug 2025, Harley-Davidson (HOG) is trading at a price of 24.22, with a previous close of 24.22. The stock has fluctuated within a day range of 24.03 to 24.51, while its 52-week range spans from 20.45 to 39.93.
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