- English (USA)
- English (UK)
- English (India)
- English (Canada)
- English (Australia)
- English (South Africa)
- English (Philippines)
- Deutsch
- Español (España)
- Español (México)
- Français
- Italiano
- Nederlands
- Polski
- Português (Portugal)
- Português (Brasil)
- Русский
- Türkçe
- العربية
- Ελληνικά
- Svenska
- Suomi
- עברית
- 日本語
- 한국어
- 简体中文
- 繁體中文
- Bahasa Indonesia
- Bahasa Melayu
- ไทย
- Tiếng Việt
- हिंदी
Harley-Davidson Inc (HOG)
Harley-Davidson Inc stock price live, this page displays NYSE HOG stock exchange data. View the HOG premarket stock price ahead of the market session or assess the after hours quote. Monitor the latest movements within the Harley-Davidson Inc real time stock price chart below.
What Is the Harley-Davidson Inc Stock Price Today?
The Harley-Davidson Inc stock price today is 26.52.
What Is the Stock Symbol for Harley-Davidson Inc?
The stock symbol for Harley-Davidson Inc is "HOG."
What Stock Exchange Does Harley-Davidson Inc Trade On?
Harley-Davidson Inc is listed and trades on the NYSE stock exchange.
Is Harley-Davidson Inc a Good Stock to Buy?
Determining whether Harley-Davidson Inc, or any stock, is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the HOG quote. (ISIN: US4128221086)
What Is the Harley-Davidson Inc Stock Price Today?
The Harley-Davidson Inc stock price today is 26.52.
What Is the Stock Symbol for Harley-Davidson Inc?
The stock symbol for Harley-Davidson Inc is "HOG."
What Stock Exchange Does Harley-Davidson Inc Trade On?
Harley-Davidson Inc is listed and trades on the NYSE stock exchange.
Is Harley-Davidson Inc a Good Stock to Buy?
Determining whether Harley-Davidson Inc, or any stock, is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the HOG quote. (ISIN: US4128221086)
Fair Value
An estimate of a Harley-Davidson's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
25.59
27.95
52 wk Range
17.09
31.25
HOG is not included in our AI-picked strategies. See which stocks are.
Fair Value
An estimate of a Harley-Davidson's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
25.5927.95
52 wk Range
17.0931.25
Key Statistics
Edit
Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
UnlockFair Value Upside
UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(2.83%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
UnlockFair Value Upside
UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(2.83%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
HOG Scorecard
Company’s Health
Assesses a company's financial position by analysing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a Harley-Davidson's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Buy
Price Target
27.09
Upside
+2.15%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
Has raised its dividend for 5 consecutive years
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Sell
Technical Indicators
Strong Sell
Moving Averages
Neutral
Analyst Ratings
6 Buy
8 Hold
2 Sell
Ratings:
16 analysts
Overall Consensus
Buy
Analysts 12-Month Price Target:
Average 27.09
(+2.15% Upside)
Harley-Davidson Inc SWOT Analysis
Brand Resilience | Explore Harley-Davidson's iconic status and market dominance, despite facing retail challenges and shifting consumer preferences in the motorcycle industry |
Financial Headwinds | Delve into Harley-Davidson's financial projections, including downward EPS revisions and potential guidance adjustments amidst moderating demand |
Dealer Dilemma | Uncover the impact of inventory surplus and declining dealer sentiment on Harley-Davidson's market position and long-term brand value |
Global Growth Horizon | Learn about Harley-Davidson's international expansion opportunities and strategies to offset domestic market pressures and drive future growth |
Harley-Davidson Inc Earnings Call Summary for Q2/2026
- Harley-Davidson beat Q2 estimates with $0.75 EPS vs. $0.64 expected, but shares fell 5% on revenue quality concerns and HDFS decline.
- HDMC revenue rose 6% to $1.1B with 18% operating income growth; North America retail sales up 3%, global retail up 1% year-over-year.
- Company raised FY2026 guidance: HDMC operating income now $10M-$50M vs. prior negative outlook; HDFS income raised to $55M-$70M.
- Management expects dealer profitability to double in 2026; new Super Glide and Deadwood models showing strong response from customers.
- Tariff costs of $75M-$90M and supplier challenges remain headwinds; Sprint model launching end-2026, Sportster family coming 2027.
Last Updated: 23/07/2026, 15:56
Read Full TranscriptEarnings
Latest Release
Jul 23, 2026
EPS / Forecast
0.75 / 0.64
Revenue / Forecast
1.23B / 1.17B
Compare HOG to Peers and Sector
Metrics to compare | HOG | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipHOGPeersSector | |
|---|---|---|---|---|
P/E Ratio | 12.1x | 22.3x | 10.4x | |
PEG Ratio | −0.42 | 0.40 | 0.02 | |
Price/Book | 0.9x | 3.2x | 1.4x | |
Price / LTM Sales | 0.6x | 2.0x | 0.9x | |
Upside (Analyst Target) | 13.1% | 1.8% | 30.7% | |
Fair Value Upside | Unlock | 10.6% | 13.3% | Unlock |
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Ownership
Ownership Overview
Top Holders
People Also Watch
FAQ
What Is the Harley-Davidson (HOG) Stock Price Today?
The Harley-Davidson stock price today is 26.52 USD.
What Stock Exchange Does Harley-Davidson Trade On?
Harley-Davidson is listed and trades on the New York Stock Exchange.
What Is the Stock Symbol for Harley-Davidson?
The stock symbol for Harley-Davidson is "HOG."
What Is the Harley-Davidson (HOG) Afterhours Price Today? (Afterhours variable test: 26.99) Current Date: Jul 24, 2026
After hours price: 26.99. After hours price change (units): 0.47. Price change percentage: 1.77%
What Is the Harley-Davidson Market Cap?
As of today, Harley-Davidson market cap is 2.79B USD.
What Is Harley-Davidson's Earnings Per Share (TTM)?
The Harley-Davidson EPS (TTM) is 1.98.
When Is the Next Harley-Davidson Earnings Date?
Harley-Davidson will release its next earnings report on Oct 28, 2026.
From a Technical Analysis Perspective, Is HOG a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.
How Many Times Has Harley-Davidson Stock Split?
Harley-Davidson has split 5 times.
How Many Employees Does Harley-Davidson Have?
Harley-Davidson has 5500 employees.
What is the current trading status of Harley-Davidson (HOG)?
As of Jul 24, 2026, Harley-Davidson (HOG) is trading at a price of 26.52 USD, with a previous close of 26.52 USD. The stock has fluctuated within a day range of 25.59 USD to 27.95 USD, while its 52-week range spans from 17.09 USD to 31.25 USD.
What Is Harley-Davidson (HOG) Price Target According to Analysts?
The average 12-month price target for Harley-Davidson is 27.09 USD, with a high estimate of 32 USD and a low estimate of 15 USD. 6 analysts recommend buying the stock, while 2 suggest selling, leading to an overall rating of Buy. The stock has an +2.15% Upside potential.
What Is the HOG After Hours Price?
HOG's last after hours stock price is 26.99 USD, the stock has decreased by 0.47, or 1.77%.
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2026 - Fusion Media Limited. All Rights Reserved.