Ibotta expands sales leadership with two senior VP appointments

Published 11/06/2025, 14:06
Ibotta expands sales leadership with two senior VP appointments

DENVER - Digital promotions network operator Ibotta, Inc. (NYSE: IBTA), a $1.32 billion market cap company with impressive gross profit margins of nearly 85%, announced Wednesday the appointment of David Parisi as Senior Vice President of Client Partnerships and Chris Boyd as Senior Vice President of Business Marketing. InvestingPro analysis indicates the company maintains strong financial health with a "GOOD" overall rating.

According to the company’s press release, Parisi will focus on scaling Ibotta’s Enterprise sales organization across Food, BevAlc, Beauty & Personal Care, and Home & General Merchandise verticals. He previously served as General Manager of Omnichannel and Partnerships at Fetch and spent over a decade at Twitter (now X) leading financial services partnerships.

Boyd will lead marketing and sales enablement strategies to promote Ibotta’s business offerings and enhance brand awareness. He previously held senior marketing positions at Seekr AI and Twitter/X.

"David and Chris bring a wealth of experience and proven track records in driving revenue growth, building high-performing teams, and scaling innovative marketing and sales initiatives," said Chris Riedy, Ibotta’s Chief Revenue Officer.

The appointments follow Ibotta’s recent launch of dynamic performance marketing campaigns with two CPG clients. The company’s Ibotta Performance Network (IPN) delivers digital promotions to over 200 million consumers through a single network. With annual revenue of $369.5 million and strong liquidity ratios, InvestingPro data suggests Ibotta is currently trading below its Fair Value, presenting a potential opportunity for investors interested in the digital marketing sector.

Ibotta, which completed its initial public offering as Colorado’s largest tech IPO in history, operates a performance marketing platform that allows brands to deliver digital promotions to consumers through its publisher network. American shoppers have earned over $2.4 billion through the IPN since 2012. For detailed analysis and additional insights about Ibotta’s growth potential, investors can access the comprehensive Pro Research Report available exclusively on InvestingPro, which covers this and over 1,400 other US equities.

In other recent news, Ibotta Inc has reported its first-quarter earnings for 2025, with revenue reaching $84.6 million, marking a 3% increase compared to the same period last year. Despite this growth, the company’s earnings per share (EPS) of $0.36 fell short of the expected $0.42. Analysts from Needham, Goldman Sachs, Citizens JMP, and Evercore ISI have responded to these results with various updates to their price targets for Ibotta. Needham raised its price target to $70, citing Ibotta’s promising shift towards cost-per-incremental-dollar (CPID) campaigns. Goldman Sachs increased its target to $65, maintaining a positive outlook on Ibotta’s strategic direction in digital advertising. Citizens JMP reiterated a $58 price target, noting the company’s strong performance in exceeding revenue and EBITDA expectations. Meanwhile, Evercore ISI also lifted its price target to $65, recognizing Ibotta’s revenue growth and user base expansion. These developments indicate a generally optimistic view among analysts regarding Ibotta’s potential for future growth and its evolving advertising strategies.

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