Insperity rebrands HR solutions portfolio to target SMB market

HOUSTON - Insperity, Inc. (NYSE:NSP), a $2.2 billion market cap HR solutions provider currently trading near its 52-week low, announced an updated HR solutions portfolio strategy aimed at meeting the evolving needs of small to medium-sized businesses (SMBs). According to InvestingPro analysis, the company appears undervalued at current levels, presenting a potential opportunity for investors interested in the HR services sector.

The company is rebranding its existing offerings and introducing a new solution. Its flagship PEO solution, formerly known as Workforce Optimization, will now be called Insperity HR360, providing comprehensive HR services including payroll, benefits, compliance, and talent management.

The company’s Workforce Acceleration offering has been rebranded as Insperity HRCore, designed for businesses seeking to upgrade their foundational HR capabilities.

Additionally, Insperity announced a new solution called Insperity HRScale, developed through a strategic partnership with Workday. This offering will combine Insperity’s PEO services with Workday’s Human Capital Management capabilities. The company stated that HRScale will be available to early adopter customers in 2026.

Insperity has also expanded its product portfolio to include Insperity Contractor Management, powered by Wingspan, which helps clients manage and pay 1099 contractors. The company offers employee benefits including health plans, 401(k) retirement plans, and the Insperity Perks+ program, which provides discounted products and financial management tools.

With 2024 revenues of $6.6 billion and more than 100 sales offices throughout the U.S., Insperity provides HR solutions to thousands of businesses nationwide, according to the press release statement.

The company stated that these portfolio changes are designed to expand its addressable market and provide opportunities to serve more SMBs and their employees.

In other recent news, Insperity, Inc. has partnered with Wingspan to introduce a new contractor management solution. This offering, named "Insperity Contractor Management powered by Wingspan," is designed to simplify the contractor engagement process for businesses. The platform will handle various aspects from onboarding to tax reporting for companies working with independent contractors. This development is part of Insperity’s ongoing efforts to enhance its service offerings for its clients. The collaboration with Wingspan, a payments platform, is aimed at providing a more efficient management system for businesses dealing with contractors. The announcement was made through a press release. These recent developments highlight Insperity’s focus on improving operational efficiencies for its users.

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