Intuit launches new AI-powered platform for accounting firms

Published 28/10/2025, 13:46
© Reuters

MOUNTAIN VIEW, Calif. - Intuit Inc. (NASDAQ:INTU), a prominent software company with an impressive market capitalization of $190.5 billion and industry-leading gross profit margins of 80%, announced on Tuesday the release of Intuit Accountant Suite, a new AI-native platform designed to help accounting firms manage clients, operations, and teams in a single interface. According to InvestingPro data, the company has demonstrated strong revenue growth of 15.6% over the last twelve months.

The platform integrates client management, collaboration, service delivery, business planning, and team management capabilities, allowing accounting professionals to streamline their operations and focus on advisory services. This innovation aligns with Intuit’s robust financial performance, reflected in its GOOD overall financial health score from InvestingPro.

According to Simon Williams, vice president of accountant partnerships and engagement at Intuit, the new suite aims to give firms "the ability to manage their clients and teams more effectively, giving them time back to deliver higher-value advisory services, and scale their own businesses."

The platform leverages Intuit Intelligence, the company’s AI system that provides insights and recommendations through embedded AI agents and connected data. Key features include consolidated client management with single sign-in capabilities, customizable dashboards, role-based access controls, and unique client identification for streamlined tracking.

Currently in beta testing are features such as "Books Close at Scale," which standardizes review processes, and "AI-powered Client Insights" for firm-wide analytics and benchmarking.

Dan Luthi, partner at Ignite Spot, stated that "the foundation being built with Intuit Accountant Suite has the potential to reshape how we visualize and respond to what’s happening in our practice."

Intuit plans to expand the platform’s capabilities in coming months with additional AI-powered tools for capacity planning, collaboration, anomaly detection, and tax integration.

The Intuit Accountant Suite is currently available at no cost to US-based accounting firms, with plans for international expansion. Future pricing will be based on functionality, according to the company’s press release statement.

Intuit announced the platform during its Intuit Connect event for multi-service accounting firms.

In other recent news, Intuit has reaffirmed its financial guidance for the fiscal first quarter of 2026, projecting revenue between $20,997 million and $21,186 million, which indicates a growth of 12-13%. The company also maintained its non-GAAP earnings per share forecast, expecting a 14-15% increase. Intuit has advanced its Generative AI Operating System (GenOS) with custom-trained Financial Large Language Models, enhancing AI capabilities in its QuickBooks Online and Enterprise Suite. KeyBanc Capital Markets reiterated its Overweight rating and $825 price target on Intuit, citing the company’s plans to accelerate revenue growth to 20% by 2030. Stifel maintained its Buy rating and $800 price target, highlighting Intuit’s AI and human intelligence strategy to capture more market share. BMO Capital also reiterated its Outperform rating with a $870 price target, noting improved momentum in Intuit’s Tax segment. Additionally, RBC Capital maintained its Outperform rating and $850 price target, emphasizing strong mid-market growth and long-term potential. These developments reflect Intuit’s strategic focus on AI and market expansion.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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